It can be very challenging when it comes to campaign optimization. It raises many issues that you will need to make decisions on after collecting and analyzing campaign data. In fact, data is the key to online marketing and is essential to the success of any ad campaign.
Online marketing has evolved into a massive industry where competition is strong. Additionally, advertising costs have also increased, which has made it more difficult for affiliates to identify the winning campaigns. Big data enables you to create effective marketing strategies that will increase revenue growth and help you identify the most significant variables to decide which campaigns have the potential to generate the most revenue and margins.
Optimizing your campaign
Once your campaign has generated conversions and shown some profit, it’s time to check its performance, and then to begin the optimization process to boost those numbers. A campaign is composed of 5 parts that you will need to optimize:
Ad formats and creatives
Landing Page/Website Content
Landing page testing
All five parts are important when it comes to optimization, and it is necessary to work with all these aspects together because each one of them works as a gear in the optimization process. Maybe you targeted the wrong audience, or maybe your landing page is not attractive enough to potential customers. Maybe you have done everything perfectly, but the product is no longer interesting to consumers. You will discover these insights when you analyze the generated data. Once you have identified where the problem is, you can determine what campaign optimization needs to be implemented, allowing you to focus on working to get higher revenues.
You need to bring traffic from the most relevant audience by attracting people more likely to be interested in your product or service. Take a deeper look at audience targeting. AdNation offers a large range of targeting features including GEO, Language, Device, OS, Browser, Mobile Carrier, IP Range, Site, Contextual, Keyword, Frequency Capping and Day-parting. When setting up your test campaign to generate data before you launch full campaigns it is recommended that you keep the targeting wide, to ensure you generate enough data. Also set up separate test campaigns for different devices, and for mobile set up separate campaigns for iOS and Android. It is recommended to test campaigns for at least a week (including weekends) and set a daily budget of around $50-$100.
Tip! Use our Bidder tool: It lets you reach your desired CPA for test and full campaigns, automatically block non-performing ad zones and win high performing ad zones. It works by automatically adjusting (up/down) your CPM/CPC bids according to your target CPAs and blacklists ad zones that haven’t converted when your maximum test budget is reached. For even further campaign optimization you can also create your own rules to block ad zones based on the rules you set for CTR, Click, Conversion or ROI. You can add as many rules as you like to fine tune the algorithm.
#2 Ad Formats and Creatives
Choosing the right ad formats and creatives can make all the difference in making the user’s click or not. So, in this step, you should check and test many creatives and examine if your creatives are appealing enough for your target and if the ad placement and/or ad format type is the right one. Video ads tend to generate a higher CTR than display ads such as banners, popunders are also a great choice because of their large size, and Native is a great way to generate leads because this format is designed to look like the content of a website.
#3 Landing page/website content
Quality content is one of the most important elements of any ad campaign, since it brings high-quality leads to the product or service you’re promoting. You can either use this additional content on your landing page, or to a product website. It’s particularly important to write your content according to the benefits of the product to spark interest. Generally, the types of content which bring higher engagement are:
Blog posts to support the products uses
Tutorials and guides
#4 Landing Page testing
After a user has clicked on your ad a link takes them to your Landing Page, here you can explain more about your offer or product, but have you ever identified lots of clicks but few or no conversions? This is a clear sign that something is not working as well as it should be.
The best practice is to create several landing pages and then A/B test pages to examine each landing page’s results, positive or negative. If one or two landing pages are outperforming the others, send traffic to the best performing ones.
In the final stage, you should look to see if the offer by itself is good or not. Here, the main thing to do is check to see if you have set the campaign up correctly, so all the information is being tracked well. You can do this with tracking tools, through which you will have detailed control of the numbers regarding the campaign performance.