Outstream is a video ad format that can be considered more like a video display ad here are 5 reasons to test Outstream video campaigns!
#1 How the format is viewed by the end user: Think of Outstream video as a display ad that happens to be a video. The Outstream Video ad is shown to an end user during their user journey, as the user scrolls down the page the ad zone pushes the website’s content down and the Outstream ad starts being visible to the user. This really captures the user’s attention giving your video ad a much higher view ratio.
#2 Its great value: Outstream video tends to be less expensive then In-Stream and comes with a choice of bidding options: CPM where you only pay for viewable impressions when the video ad starts playing on the user’s screen, CPC where you pay per user click and CPV where you only pay for video views of 10 seconds and over.
#3 High CTRs: The click rate is higher for Outstream video compared to standard display ads.
Global Banner CTRs: 0.3%
Global Outstream CTRs: 1.2%
#4 It’s a powerful tool for engagement: Video ad formats have the highest CTR because they have the potential to really entertain an end user, much more than a static display image. With video content you can tell a story about your offer to really engage end users, which will make them want to know more by clicking on your video ad.
#5 Great for contextual advertising: Use keyword targeting to reach users who are interested in a particular niche that is related to your offer. Ensure that your video ad’s content relates to the keyword you are targeting because that will bring value to the end user and will generate more clicks for your offer.