Having a good ranking with Google SERP can make all the difference between getting daily organic traffic or never having a single visitor to your website. Here are 5 ways to boost your website’s Google rankings.
#1 Create a great user experience
Google’s goal for it’s algorithm is based around providing your website visitor with an optimal experience. If your page is slow to load or difficult to navigate, Google will penalise you. Here’s how to fix that:
Optimize your images by using the smallest file size that delivers the results you want and minimize redirects both internally and in your outgoing links.
Use Google’s PageSpeed Insights to check that your page has a speed of 80 or higher.
Access the Core Web Vitals Report on your Google Search Console to identify and fix additional issues.
#2 Only publish quality content
To get rewarded by Google, ensure that your content is useful and in-depth. Keywords are not enough, you should also include related terms and subtopics in order to build semantic relationships and rank for keyword clusters. Here are two tools that can help you find related subtopics and will also score your content: Market Muse and Surfer SEO.
#3 Make your content interactive
Written content is important for SEO, but so is engagement. Creating interactive ‘clickable’ content could be to include videos, infographics, audio clips or expandable content. This creates an engaging and captivating experience for site visitors, which Google’s algorithm loves! Just make sure that site speed isn’t affected.
#4 Get some high quality backlinks
High-quality backlinks are an essential element of SEO, so search for high-authority sites where your content might be relevant to visitors and contact the webmaster or page editor. It is important to use Anchor text such as your company name or one of your priority keywords. It is important not to focus on volume, but just a few good links, to be effective.
#5 Use Advanced HTML Tags
Using some advanced HTML Tags can help Google index your content better, which will help your site rank higher. Here are some things to try:
The meta tag: this needs to incorporate the most important keyword and topic while being engaging to readers
Heading tags: Use these strategically and are great for incorporating questions and other long-tail keywords.
Noindex and Nofollow tags: These are great to inform Google that certain pages are not important, so that Google’s crawlers skip content that you consider redundant.
Schema.org: This is a great tool to help Google identify your most important content to display on the SERP.
Try our 5 tips so you can improve your Google SERP and drive quality organic traffic to your website.