Feature, Promotion, Publishers, Tracking, Video advertising

How to set up a publisher account with Adnation

Giles Hirst - July 27, 2023

how to set up a publisher account with Adnation

When it comes to the online advertising industry, there are a few players involved in developing strategies, tools and platforms that shape the evolution of online advertising techniques. One of the platforms that is actively changing the game is Adnation, which enables publishers to sell digital ad space and monetize their website traffic in order to maximize revenues and take their business to the next level! In this article, we explain Adnations’ benefits and key features for publishers and how to set up a publisher account with Adnation. Read on!

What are publishers in ad tech?

Advertising technology (ad tech) is defined as a set of technologies, tools and software that brands and advertisers use to reach their target audiences and measure their digital advertising campaigns.  Publishers in ad tech are the owners of the digital ad space that advertisers buy in order to promote their offers to an audience. Publishers in ad tech sell or supply these ad spaces to advertisers and brands in order to generate profit. There are different types of publishers that provide different kinds of content. The following are 3 examples of publishers:

– Website: Website publishers generally focus on a particular content type or topic that online users can view and engage with from their devices, whether they are Desktop, Mobile, and Tablet. The best ad format will depend on the vertical and content type.

– Blog post: This is editorial content on a website that focuses on a specific topic, and can be very good for native or direct link ads.

– Video content creators: They are content creators who produce entertainment or educational videos and share them with their audience, great for video ads. Publishers can place various types of ad zones between these mediums and channels mentioned above, through which advertisers will buy ad space to promote their brand, generally through the services of an ad network or other ad exchange services.

Adnation’s ad-serving platform: Best ad tech platform

Adnation’s ad-serving platform is a multi-source advertising platform specializing in mainstream traffic and providing a wide range of advertising services. With its main focus on Popunder, Direct Link, Display Banners and Video Slider, Adnation helps publishers maximize revenues by selling their traffic to the highest bidder, while advertisers maximize profits by reaching their campaign goals. In addition, Adnation’s ad-serving platform offers powerful and innovative features including API integrations, programmatic solutions, smart bid and advanced optimization tools, among many others.

Here are the top benefits of the platform and Adnation’s key features for publishers

Adnation’s benefits for publishers include selling your traffic automatically to the highest bidder across all your ad networks. We help you increase advertiser demand on your ad zones with our advertiser and publisher performance tools, as well as enabling you to maximize your mainstream traffic revenues, boosting eCPMs and making your ad zones more competitive. As you grow your business and user base by publishing engaging and relevant content, we help you maximize your ad zones’ results and revenue potential. Continuing on there are Adnation’s top key features for publishers. Continuing on there are Adnation’s benefits for publishers and key features that you should know while deciding which is the best ad tech platform to sell your traffic ensuring the highest revenues:

1# Self-service platform: Our platform is by far one of the most advanced in the market today. With our user-friendly interface, publishers can easily deliver a great ad experience as we meet industry standards and our advanced tools improve the speed at which our ad zones serve. In addition, high-quality and compliant ads provide better user interaction and clicks. This generates higher CTRs and conversions, making your ad zones more competitive and maximizing revenues.

2# Access to a premium marketplace: With Adnation’s premium marketplace you will have access to a large network of 1000s of premium advertisers, allowing you to sell your traffic only to the highest bidder. 

3# Full control of your monetization: You can manage all of your ad zones from one place, and change ad zone codes without editing your website template. Working with Adnation’s high-performing ad formats optimized for desktop, mobile and tablet, you will ultimately increase your ad revenues. Here are Adnation’s top ad formats:

– Popunder: Large format, appears hidden behind the main browser window where it remains unnoticed until the user closes or minimizes the main browser window, which then displays the ad.

– Direct Link: The direct link is a flexible, premium format which can be presented in multiple ways by publishers based on how their users behave. Targeting users per vertical, this CPC-based format is most popular in the form of full-page tabs, push notifications, simple text links and back-button offers. 

– Video Slider: Video format that slides in from the bottom right of a web page once a website’s page has loaded. Features a close ad button.

– Display Banner: Classic display banners in many sizes: 300×100, 300×250, 300×500, 728×90, 160×600, 900×250 (footer).

4# Fully customizable dashboard: The Dashboard shows you a real-time executive summary of key metrics that you can use to make sure you are maximizing your advertising revenue. With our fully customizable dashboard, you can display data for websites or ad zones and campaigns. This will help you make fast decisions to increase your business growth. In addition, you can target and grow your audience with our global traffic sources across a broad range of verticals.

5# Dedicated Account Managers: Our talented Account Managers are ready to solve any concern or need you may have, whenever you need them. They are experienced professionals who are always ready to help you. Our team of experts speaks English, Spanish, French, Italian, and Russian.

6# On-time payments: Our payments are prompt and the minimum withdrawal amount starts at $50. Adnation works with various payment methods such as Wire, USDC and PayPal. We offer the most popular payment frequency in the industry: weekly payments! You can start with weekly payments upon setting up a publisher account with Adnation. Setting it up takes less than 2 minutes! If you can’t generate $50 per week, you can choose a monthly payment term.  

7# Referral program: Adnation provides an opportunity to earn extra revenue through referrals.​ For every new referred publisher that signs up and is receiving payments, you will receive the 5% of their monthly revenue generated from each referral lifetime (as long as they remain active).

8# Grow your business!  Work with our ad server for free and pay for it with your traffic. We have the technology to maximize your monetization opportunities. You have nothing to lose and everything to gain! Wonderful, right? If you want to find out more about Adnation’s benefits for publishers and how to set up a publisher account, contact our amazing team here!

How to set up a publisher account with Adnation

Set up a publisher account with Adnation easily and quickly by following the steps below and maximize your revenues! 

STEP 1 

Navigate to adnation.com and click the “Sign Up” button at the top right of the website. You will be redirected to the sign-up page to register your new publisher account. Once there, mark the Publisher account option and move on to the next field. 

STEP 2

Fill in the “Account Information” fields by entering your username, first name, and last name, selecting a password and confirming the password.

Please find below the required specifications:    

  • The fields marked with (*) are required.
  • Use only Latin characters (A-Z) and numbers.

STEP 3

Likewise, fill in the “Account Details” section with your email address, Skype, website, country of residence, city, business address and zip code. 

 

Important! Please note, that you should only provide real information. All data filled in will be reviewed by our Legal department. STEP 4 The “Billing Information” section is crucial as you need to share your billing information in order to get paid accurately. Please note that once you select a currency you can’t change it in the future, so you should take your time to decide which currency is best for you.

Important! Please note that if you’re a resident or company registered in the EU, you must provide a valid VAT number. STEP 5  Select the payment option through which you will be paid. As you can see, there are three payment methods. Choose the one that works best:

STEP 6

Double-check that all data has been correctly added and make sure that you haven’t missed any empty fields. If there is any piece of information missing or if there is an error, the screen will highlight the issue in red. Please ensure that every section is filled in with the proper information. STEP 7 Read, understand and accept the Terms and Conditions and Privacy Policy. Click the “SIGNUP” button to confirm your publisher registration information.

STEP 8

Almost there! Find the Adnation’s confirmation email in your inbox and validate your email address by clicking on the confirmation link.

Important! If you can’t find the confirmation email, first check your Spam or Promotions folders before clicking “Resend” to get another confirmation email. 

STEP 9

After confirming your email address, you will be redirected to the “Log in” page. At this moment, before getting access to Adnation’s publisher account, you need to wait for an Account Manager to contact you. An Account Manager will reach out within one business day to approve your publisher account. Only when the account manager approves your publisher account, you will have access to the platform. You only need to enter your username and password previously confirmed on the registration page.  

In case you don’t remember your password or you want to change it, simply click the “Forgot Password?” button and change your password.  There, you have now set up your publisher account with Adnation. You are now ready to log in and start sending traffic to the best-performing ad creatives and landing pages!

Final thoughts: Adnation’s best ad tech platform

“Why choose Adnation as your trusted ad server?” Adnation’s benefits for publishers among other key features for publishers include making your ad zones more competitive with our advanced tools. This allows you to gain better engagement, increase CPMs and boost CTRs and conversions, ultimately increasing your ad revenues. With Adnation’s ad-serving platform, you can have access to an advanced and user-friendly interface where you can easily deliver the most relevant end-user experience and analyze the key metrics in real-time data. Join Adnation’s best ad tech platform and deliver the highest performance by selling your traffic only to the highest bidder! 

Advertisers, Conversion Tracking, Market trends, Marketing, Smart Bid

How to set up an advertiser account with Adnation

Giles Hirst - July 6, 2023

How to set up an advertiser account with Adnation: Multi-source advertising platform

In online marketing, advertisers need to encourage customer retention and brand loyalty to maximize revenues and conversion rates. Due to this fact, brands and advertisers are increasing their efforts in online advertising to take advantage of today’s optimization tools and advanced targeting options in order to get maximum exposure and performance for their campaigns.  In addition, advertisers need to automate the optimization of their campaign bids in order to free up time for more business development, which is why Adnation has top key features for advertisers such as Smart Bid, a third-party conversion tracking tool, top bidding prices, advanced targeting options and much more! Keep reading to find out more about Adnation’s multi-source advertising platform and Adnation’s benefits for advertisers!

What is Adnation’s multi-source advertising platform?

Adnation is a multi-source advertising platform that provides access to a premium open marketplace for global online monetization. Using Adnation’s AI-powered ad-serving and optimization tools and key features, media buyers, publishers, agencies, brands and advertisers can boost their results.

Additionally, Adnation offers high-qualified traffic sources and ad zones to ensure advertisers’ brand safety and maximize performance. Furthermore, Adnation’s premium open marketplace offers powerful benefits for advertisers such as comprehensive demographic analyses, advanced targeting options and programmatic solutions. This helps advertisers better understand their audiences and identify the most effective traffic source for each advertiser.

Adnations’ benefits for advertisers

Adnation’s multi-source advertising platform offers key features for advertisers, a comprehensive list of channels and an advanced contextual engine that connects huge volumes of qualified traffic through SmartCPM and SmartCPC. This allows advertisers to maximize their revenues by ensuring their online brand reputation and brand safety. Continuing on you will find Adnation’s top 7 key features for advertisers:

Adnation’s benefits for advertisers: 7 Key features for advertisers

Continuing on there are Adnation’s 7 key features for advertisers that you should consider:

1# Top bidding options “Smart CPC/CPM”: As the name “smart” implies and with artificial intelligence algorithms, both Smart CPC/CPM allow advertisers to adjust prices as needed. Simply put, instead of paying the top bid, advertisers can spend less for the same number of clicks or impressions. Therefore, Smart CPC/CPM bidding options allow advertisers to avoid overspending, by only paying for the volume of traffic needed.

2# High-qualified traffic: Adnation’s premium traffic sources offer high volumes of the most high-converting traffic through innovative ad formats based on IAB industry standards.

3# Problem-solving oriented technical team: Our talented account managers are ready to solve any concern or need you may have, whenever you need them. They are experienced professionals who are always ready to help you.

4# Smart bidding options: Smart Bid is a campaign pricing model that uses machine learning. This advanced Bidding optimization feature enables advertisers to automatically assess their campaign data and determine the ideal price in real-time, based on various factors, including:

  1. The likelihood of a conversion
  2. Analysis across several data points
  3. Using conversion data for specific dimensions: zones, countries, device types, browsers, etc

With this Adnation feature, advertisers may choose between two different bidding strategies: Target CPA (Cost per Acquisition) or Target ROAS (Return on Advertising Spend).  

5# Full automation and optimization tools: Our powerful RTB engine connects offers to huge volumes of high-qualified traffic. We match offers with Adnation’s premium traffic sources for targeted revenue opportunities.

6# Adnation’s advanced targeting options: Adnation provides deep targeting features to automatically identify the best-performing ad zones according to your target audience. Our advanced targeting options allow you to send traffic to your best-converting ad creatives and landing pages. 

7# Powerful third-party conversion tracking tool: Adnation’s third-party Conversion Tracking tool allows an advertiser to see how end users have interacted with their campaigns. It measures and analyzes data points during the ad campaign’s sales funnel in order to give you a deeper understanding of how your campaigns are performing so that you can optimize your campaign to increase conversion rates. Conversion tracking can bring great benefits for advertisers and at Adnation we know that – So, this feature is completely free for our current and new advertiser clients!  If you want to learn more about Adnation’s benefits for advertisers and extra help increasing your revenues, contact our amazing team here!

How to set up an advertiser account with Adnation

Set up an advertiser account with Adnation’s multi-source and get access to premium traffic sources quickly. You just need to follow these simple steps: 

STEP 1

Go to the adnation.com homepage and click the “Sign Up” button to be redirected to the registration form. Once there, choose the “Advertiser” account type and start creating your account.

STEP 2

Fill out the Account Information box entering your username, password, first name, last name and company name.

 

Please find below the required specifications: – The fields marked with (*) are required. – Use only Latin characters (A-Z) and numbers.

STEP 3

Go down and fill out your “Account Details” with your email address, skype, website, country of residence, city, business address and zip code.

Important! Please note, that you should only provide real information. All data filled in can be reviewed by our Legal department.

STEP 4 This step is very important as you need to share your billing information. Note that once you select a currency you can’t change it in the future. Therefore, take a moment to think about which currency you want to use.

 

 

Important! Please note that if you’re a resident or company registered in the EU, you must provide a valid VAT number.

STEP 5

Check that all data was added correctly and make sure that you haven’t missed any fields. Should something be missing or if there is any error, the screen will highlight such error in red. Please ensure that every field is filled out with the correct information.

STEP 6

Read, understand and accept the Terms and Conditions and Privacy Policy. Click the “SIGNUP” button to confirm the information and create your advertiser account.

STEP 7

Almost there! Find the Adnation email in your inbox and validate your email address by clicking on the confirmation link.

Important! If you can’t find the confirmation email, first check your Spam or Promotions folders before clicking “Resend” to get another confirmation email.

STEP 8

After you confirm your email address, you will be redirected to the “Log in” page to get access to your advertiser account once our team approve your application. In case you don’t remember your password or you want to change it, simply click the “Forgot Password?” button and change your password.

There you go! Your Adnation advertiser account is all set and ready for you to create your first ad campaign!

Final thoughts

“Why should you test out Adnation’s premium traffic sources?” Adnation’s multi-source advertising platform provides a premium collection of key features for advertisers aimed at maximizing advertisers’ ad campaigns in the most convenient, easy and effective manner. Adnation’s premium marketplace offers a powerful third-party conversion tracking tool and a large range of high-performing ad formats optimized for mobile, desktop and tablet, built according to IAB industry standards and fully compliant with Chrome and the Better Ads Coalition. In addition, working as an advertiser of Adnation, you can automatically optimize your campaigns with the support of our talented account managers. Want to test Adnation’s premium traffic sources? Become an advertiser of Adnation by setting up your advertiser account here!

Advertisers, Case study, CPA Offers, Dating traffic, Feature, Marketing, Smart Bid, Tracking

Smart Bid Advertiser Case Study: See how powerful Adnation’s Smart Bid feature is

Giles Hirst - June 20, 2023

AdNation’s Smart Bid

If you are not familiar with the Smart Bid feature for advertisers, we recommend reading this article before reading this Adnation’s Smart Bid advertiser case study. Within it, we will illustrate the progression of an advertising campaign overtime, showcasing how the Smart Bid feature has been used to achieve the target results for this advertiser. Specifically, we will focus on how Smart Bid was used with the Banner ad format for a range of Dating offers, ultimately resulting in the reach of this advertiser’s Target ROAS (Return on Ad Spend) of 120%. Read this Adnation case study to learn why Smart Bid is an ideal solution for automated bidding for Banner ad campaigns, or other campaigns that require fair amounts of testing and optimization.

Campaign Overview

Offers: Dating
Payout model: PPL
Ad format: Banner
Ad network: AdNation
GEO: US

Banner ads: An engaging ad format

The advertiser for this advertiser case study launched a Banner ad campaign in the United States with the primary goal of discovering fresh traffic sources to optimize conversions using the Banner ad format. Before starting to use Adnation’s Smart Bid, the advertiser was rotating several Dating offers with dynamic PPL values, which meant that the conversions also had dynamic values. Considering the dynamic nature of the conversions, the advertiser opted for a Target ROAS bid strategy rather than a Target CPA strategy for his campaigns.

Objective: 120% ROAS
Main constraints: Offers capped at 200 leads per day

Initial Campaign Setup:

Country: US
OS: All
Device Type: Mobile
Traffic Type: All
Zones Targeting: All
Categories: All
Frequency Capping: 1/24
Smart CPM: $0.20
Daily Budget: $800

First results with a regular Smart CPM campaign

After the initial campaign was set up, it was necessary to evaluate its performance one week after launch. The advertiser wasn’t happy with the results and was contemplating stopping the campaign, which according to him required more manual testing and optimization time than he could spare. At that moment, the campaign had a ROAS of 48% (Negative ROI -52%).

His account manager looked at the campaign’s statistics and found several points that contributed to its poor results:

-Lots of manual testing required: Banner ads are a highly visual and engaging format that is great for brand awareness and can achieve high conversions. However, because they need to be designed by specific GEOs and rely on their creatives’ quality and messaging in order to perform, they require a fair amount of testing, which makes campaign management time-consuming and challenging to set an adequate bid on each zone manually.

-Poor distribution of spending between zones: When launching a test campaign targeting several zones, the main objective is to identify high performing ad zones that could generate profit. However, 90% of the campaign’s spending was concentrated on four zones and the campaign reached its daily budget after 10 hours. These high-volume zones were holding back the campaign and the campaign needed to allow for more spending on other low-volume zones that were potential sources of profit.

-Underperforming dimensions: Additionally, some underperforming creatives, browsers and devices were impacting the overall ROAS of the campaign.

In the table below you can see the advertisers results from his initial targeting and bidding strategy:

Automated bidding

It was time for a change of strategy… Using Adnation’s Smart Bid!

Smart Bid: Changing the game

The Banner ad format offers high volumes, as well as lots of GEO targeting and creative possibilities, which inevitably requires a large amount of management time: Testing, optimizing, setting appropriate bids per zone, and blocking underperforming creatives, zones and devices require significant time investment. The advertiser’s account manager recommended switching to a Smart Bid payment model to access automating optimization and more. This would fully automate the campaign according to the advertiser’s target ROAS. Considering the dynamic value associated with each conversion, a Target ROAS strategy was recommended over Target CPA.

In order to set up a Smart Bid campaign using Adnation’s Smart Bid, the first step was to advise the advertiser to create two campaigns to better distribute the budget and the offer’s daily cap. The first campaign targeted four zones that reported 90% of the spending from the initial campaign, and the second campaign targeted all zones except those from campaign 1. The objective of this strategy was to ensure that the offer cap remained allocated to the second campaign targeting lower volume zones to ensure proper testing.

This took advantage of the initial campaign’s results to carry out more relevant targeting on campaign 1 by excluding the underperforming devices and browsers. In addition, the advertiser removed the worst-performing creatives and variations from the campaign, which maximized the chances of reaching the target ROAS that the advertiser wanted to reach. Regarding campaign 2, it was suggested not to touch the targeting, because the spending on the initial campaign needed to be more significant in the targeted zones to draw relevant conclusions. For the Smart Bid ROAS setting 100% Target ROAS was selected, which meant that the initial objective was to reach the breakeven.

Please note: It is crucial to set a Target ROAS that is not too ambitious at the launch of a Smart Bid campaign to avoid over-optimizing the campaign to the detriment of volumes. Of course, the Target ROAS can be adjusted as the campaign progresses and according to its initial results.

Campaign 1 setup 

Country: US
OS: All
Device Type: All except Huawei, Vivo, and Oppo
Traffic Type: All
Zones Targeting: 4713984, 470346, 4945834, 4461824
Categories: All
Frequency Capping: 1/24
Bid Strategy: Target ROAS: 100%
Bid Optimization: Maximize Volume
Daily Budget: $400

Campaign 2 setup 

Country: US
OS: All
Device Type: All Mobile
Traffic Type: All
Zones Targeting: All except 4713984, 470346, 4945834, 4461824
Categories: All
Frequency Capping: 1/24
Initial CPM: $0.20
Bid Strategy: Target ROAS: 100%
Bid Automatic Optimization: Maximize Volume (week 1-2) Maximize Target ROAS (week 3)
Daily Budget: $400

First week results using Adnation’s Smart Bid

After one week, Campaign 1 reached a ROAS well above the target (138%). There was a significant increase of the CPM from $0.20 to $0.32; this means that the Smart Bid identified performing segments on which it positioned itself with an aggressive bid to maximize volumes; on the contrary, we notice segments on which the campaign did not deliver any more traffic after the first day, due to an ROAS well below the target.

Advertiser case study

Campaign 2 recorded a ROAS of 71%, below the advertiser’s target. However, the results were more than encouraging, as the zones that spent the most and collected significant data, were on target. The overall performance was impacted by the zones that did not have enough data for the Smart Bid to take over, so they were bidding based on the initial CPM configured, equivalent to a regular Smart CPM campaign. This campaign simply needed time to allow the Smart Bid to identify more optimizable segments.

AdNation’s Smart Bid

Second week results using Smart Bid

At the end of the second week for the Smart Bid advertiser campaign case study, Campaign 1 recorded a target ROAS that was still above the target and significantly higher than the previous week (149%). The CPM was almost identical, $0.33 vs. $0.32.

AdNation’s Smart Bid

Campaign 2 also recorded a target ROAS with a clear progression passing from 71% to 83%. Of course, it would be necessary to let the campaign run for several weeks to make a real profit. Given the significant volumes, it was suggested to the advertiser to switch the bid optimization from “Maximize Volume” to “Maximize target ROAS ” in order to focus on the ROAS and not on delivering conversion volume.

banner ad campaign

Third week results using Smart Bid

In the third and final week of testing we can see that there was no significant change on Campaign 1’s ROAS, and CPM was stable, so we can assume now that most segments are fully optimized usig Adnation’s Smart Bid.

banner ad campaign

Concerning Campaign 2, once the Bid Optimization changed to maximize Target ROAS, the ROAS improved from 83% to 120%, which was the advertisers initial objective. We noticed that several segments were no longer receiving traffic due to the change in optimization strategy prioritizing ROAS instead of volume. All zones with an ROAS below target had mostly recorded a significant drop in CPM, leading to a decline in traffic. As can be seen in the graph below, overall, the change in automatic optimization strategy clearly allowed the campaign to focus the budget on segments with an ROAS above the target set at the campaign level.

AdNation’s Smart Bid with automated bidding results

Automated bidding

Conclusions

As you can see this is the perfect solution to automated bidding for Banner advertising. We hope that it has effectively showcased the effectiveness of Adnation’s Smart Bid. Smart Bid stands out as a robust feature enabling advertisers to fine-tune their bids for specific segments, a capability that isn’t possible with other automated bidding models. Smart Bid works very well for campaigns and formats that require a large amount of testing, because it guarantees optimal automatic optimization of your campaign and relieves you of the tedious tasks that managing a complex campaign requires. The success of a Smart Bid campaign will depend on the data collected, so it is essential to leave enough time for the campaign to better calibrate the bids according to the Target ROAS. To learn more about Adnation’s Smart Bid feature read our Documentation or contact your account manager.

Advertisers, CPA Offers, Feature, Smart Bid, Tips

What is Smart Bid and how does Smart Bid work?

Giles Hirst - June 15, 2023

What is smart bidBidding optimization

Smart Bid is a new campaign pricing model that uses machine learning. This advanced Bidding optimization feature enables advertisers to automatically assess their campaign data and determine the ideal price in real-time, based on various factors, including:

#1 The likelihood of a conversion
#2 Analysis across several data points
#3 Using conversion data for specific dimensions: zones, countries, device types, browsers, etc

With this latest feature, advertisers may choose between two different bidding strategies: Target CPA (Cost per Acquisition) or Target ROAS (Return on Advertising Spend). Let’s look into each one of these strategies in more detail.

Bidding strategy 1: Target CPA (Cost per Acquisition)

The Target CPA Smart Bid Strategy is bidding optimization of an optimal bid based on a desired average target CPA for your campaign. During an ad request, the bid algorithm determines the likelihood of a user generating a conversion. If the likelihood is high based on historical campaign analysis, the algorithm bids high and bids low for less likely users. Although some conversions may cost more or less than the target, the algorithm ultimately aims to optimize the cost per conversion to match the set target CPA.

For example, selecting a target CPA of $10 USD will prompt the Smart Bid algorithm to automatically set bids to achieve as many $10 USD conversions as possible and improve performance through real-time adjustments based on signals such as device and location.

Initially, the strategy prioritizes volume to obtain significant data. Once 30 conversions are reached, Smart Bid is activated and adjusts bid prices to maximize either volume or CPA.

Bidding strategy 2: Target ROAS (Return on Advertising Spend)

The Target ROAS Bid Strategy is bidding optimization of an optimal bid for your ad based on a target percentage of the ROAS that you want the campaign to achieve. The Smart Bid algorithm calculates the conversion value based on either a Fixed or a Dynamic Conversion Goal, and predicts the likelihood of a user converting. It then adjusts your bid according to your Target ROAS value, bidding high for high-value conversion potential and low for low-value. Note that the Conversion Goal you use must be based on either Fixed or Dynamic values. No Value Conversion Goals are unavailable for this Bid Strategy.

For instance, if you are building campaigns for your online e-commerce store and want to spend $1 USD on ads for every $2 USD in sales (This is your conversion value), so that you get back your investment back twice in revenue, your target ROAS would be set to 200%. The Smart Bid algorithm would then automatically optimize your bids to maximize conversion value while trying to hit your target ROAS 200%.

Please Note: For both of the two bid strategies, It’s essential to let Smart Bid learn and gather performance data before evaluating campaign performance. Then, it is important not to evaluate your campaign performance too early. After reaching data significance and achieving at least 30 conversions, the Bid Strategy will be effective and start optimizing for its target CPA or ROAS.

Smart Bid Benefits, Tips and Best Practices

Benefits

Guaranteed profitable campaign: The main goal of Smart Bid is to continuously work on your campaign to make it profitable. Remember to let the campaign run even if it hasn’t reached your goal yet. In order for the bidding optimization to make your campaign profitable, it takes investment and time. You have to think long term instead of short term: Your initial investment will be returned and then become profitable overtime.

Saves you time: After you have set your campaign up with Smart Bid, generally only small bidding optimizations are needed as the campaign runs – Tweaking your Target ROAS or CPA and small changes, freeing up your time.

Allows you to concentrate on better converting creatives: Smart Bid allows automatizing the campaign’s management and bidding to reach your goals, which enables you to spend more time on strategy. Now you can focus on the product and marketing tools such as display creatives, video ads and prelanders to improve the offer’s conversion rate.

Enables switching an existing campaign to Smart Bid: You can switch an existing campaign to Smart Bid, so long as you keep the same conversion goal. Your Smart CPM campaign will already be optimized, so switching it to the Smart Bid model will immediately analyze all the historic data generated from the Smart CPM campaign and will start working for you from minute 0. However, if you change the campaign’s goal, you will have to newly set up the campaign for Smart Bid, as it will need to learn a new set of data to reach your new goal.

Allows manual fine tuning: Despite being a bidding optimization tool, you can still manually block ad zones and fine tune the campaign by pausing and adjusting the Target CPA.

Tips and Best Practices

Initial targeting set up: Use insights gained from past campaign testing to set up your targeting. Launching smaller test campaigns prior to full ones is crucial as the data gathered during testing is incredibly valuable. For instance, if a broad test campaign reveals that the offer does not perform well on Samsung’s browser, it’s vital to exclude Samsung’s browser from targeting when launching the full campaign with Smart Bid. Failing to do so may lead to wastage of budget while Smart Bid tests Samsung’s browser.

Manual optimizations: To make Smart Bid work faster for you, make some manual optimizations. Smart Bid operates on layers of dimensions and aims to maximize on your traffic. Therefore, you can fine-tune certain parameters such as browser dimension, to boost its performance. For instance, if you notice that your offer is winning bids on Chrome but too expensive for Safari conversions, it’s wise to exclude Safari from your targeting. Otherwise, Smart Bid may lower the bid price for browsers, which can adversely impact your Chrome bidding too.

Don’t be too cautious with budget settings: Although it can be tempting to set a lower bid price, bear in mind that you will not win decent volumes while Smart Bid learns from the data generated. It needs to reach a certain data significance level to kick in, otherwise it will just run as a Smart CPM campaign. Although you will make a loss at the beginning, Smart Bid will generate a profitable campaign for you, which means you will make this loss back. Smart Bid requires a budget and time commitment from you to turn profitable.

ROAS setting: It is also tempting to put your ROAS setting at over 100%, but this may make the goal difficult to reach and it could prevent you from testing more volumes of traffic. Try setting the ROAS below 100% (Initially, you could go as low as 70%) to maximize the chance of reaching data significance quickly. Later on you can adjust the setting to reach your goal, but not during this initial exploration phase. If you set a Target ROAS to 120% it means you are aiming for a good return on your ad spend. In this case, say on $1,000 spend you want to generate $1,200 revenue. Whereas at 70% you are happy actually allowing Smart Bid to bid at loss if necessary to acquire some volume, and set a much lower target of only $700 revenue for a $1,000 ad spend. This allows Smart Bid to bid higher and more aggressively, and this tends to provide better results overall. If you target 120% Smart Bid will bid lower, and this can affect results. By lowering the bids you can get locked out of certain segments of traffic where bids are higher and the traffic quality might be higher.

Stops bidding if no conversions: The algorithm will still bid on the ad zones even if you are getting no conversions. However the bid might be too low to receive traffic. Look for possible reasons why your campaign is not converting. These could be poor performing ad creatives, the copy on your landing page, a product that isn’t right for your campaign, and so on.

PPS versus PPL: Smart Bid optimizes based on campaign conversions. PPS tend to have higher payouts but also get less conversions proportionally, so try a PPL goal to avoid overspending on your bids. Also, an easier goal helps you get a more accurate bid. If you want to stick with a PPS goal such as Credit Card payment, it is not impossible, but it will be more difficult for Smart Bid to maximize your campaign’s profit. Think about all your KPIs and pick one that is easy to achieve as your goal. If that goal is not reachable in the end, put a lower break even point.

Invest with a good budget: The Smart Bid machine learning algorithm works to drive success based on generating conversions. That means that a decent campaign budget is needed along with time to let the campaign run to allow Smart Bid find the best campaign conversion formula.

Smart Bid FAQs

What initial CPM should I fill in?

This will depend primarily on the competitiveness of the campaign’s targeting. A Popunder format will require a much higher CPM than a Banner format, just as a campaign targeting the US will require a higher CPM than India. At the launch of a new campaign, the initial CPM is the equivalent of a Smart CPM campaign which will prevent you from overpaying the traffic.

Tip: Ideally, if you have a campaign with similar targeting, you can refer to it to set your initial CPM. Otherwise, we recommend you to start with a competitive CPM from the beginning, as the faster you get data, the sooner Smart Bid will efficiently optimize your campaign.

What if my campaign fails to meet my goal? 

If your campaign does not reach its goal, here are different actions you can take to solve the problem:

#1 Give it time. Smart Bid requires data to efficiently optimize your campaign.
#2 Your goal is too ambitious; therefore review your Target CPA/ROAS goals.
#3 Your campaign targets many zones (e.g. native), so it will take longer to achieve significant data to reach the first level of zone-level optimization.
#4 Your campaign has a bid optimization configured to “Maximize Volume” which is an optimization that is prioritizing volume and the exploration of new traffic segments over the target goal; switch to “Maximize Target CPA/ROAS”. However, it will impact your volume and likely decrease your conversions. Do not choose this option too early!

If you already know your campaign will not perform well on certain targeting segments. For example, if your offer is not compatible with Android Operating System, then adjust the targeting settings of your campaign to block it, so Smart Bid does not spend time in testing those segments.

Can I target one single zone?

Yes, it is possible to target a single zone, however, Smart Bid is most useful when your campaign is targeting multiple zones.

What is the required budget?

There is no minimum budget. However, Smart Bid requires data. So, an effective budget will depend on the value of the Target CPA or the conversion value for a Target ROAS campaign. The higher the value, the higher the budget you will need to achieve meaningful data. The targeting of your campaign will also affect the budget. A campaign targeting one single zone will require less budget than a campaign targeting thousands of zones.

Tip: PPL models are perfect for Smart Bid and limited budget. However, it is possible for advertisers promoting PPS offers with high conversion values to reduce their budget by setting a different goal that is part of the conversion funnel e.g. form submission, email, etc

My campaign needs more traffic. What can I do?

To increase your traffic, you can increase your initial CPM, allowing you to reach the required conversion volume on zones that have yet to reach the minimum required. Or increase your Target CPA or reduce your Target ROAS to increase your traffic on zones already optimized by the algorithm.

Also make sure to use the Maximize Volume Bid Optimization, which will prioritize conversions volume over the target goal and will allow more budget going towards the exploration of new traffic segments.

Bidding optimization, what is the difference between Bidder and Smart Bid?

These two features are designed to facilitate the management of advertiser campaigns. The Bidder is more of an automation tool, allowing advertisers to apply automatic campaign updates, based on certain metrics. And the “Automatic Bidding Optimization” feature proposed by the Bidder optimizes the campaign bids at the zone. Smart Bid however will optimize the bids of your campaign in real-time, based on the probability of conversion for a large number of data points.

Can I enable Smart Bid on an active Smart CPM campaign?

Yes, and it is even recommended. If your Smart CPM campaign already has conversion data, this will be used from the start by Smart Bid as soon as you switch to this Pricing Model.

How long will it take for my campaign to reach its goal?

With Smart Bid bidding optimization,  time will vary depending on the volume of conversions data and actual target goal. Typically, it takes around 30 conversions for Smart Bid to be able to start optimizing more efficiently. The higher the volume of conversions, the sooner Smart Bid will reach your goal.

OK so I’m happy with the initial results of my Smart Bid Campaign. What should I do next to ensure I maximize volume?

#1 Make sure to use “Maximize Volume” Bid Optimization. That should be the most impactful action, as it will bid more aggressively on optimized segments and also test new segments more aggressively.
#2 Increasing the Initial CPM will ensure you get the most volume on segments being tested. It will also increase the chances of being the top bidder, which can have a positive impact on campaign performance.
#3 If you can increase the Target CPA/ROAS then you should. Similarly to Initial CPM, it will ensure you get the most volume, in this case on optimized segments. It will also increase the chances of being the top bidder, which can have a positive impact on campaign performance.
#4 If you hit your Daily Budget on the campaign or you are close to it, increase it. That’s for any campaign, not just Smart Bid.
#5 Frequency Capping is a very important campaign setting with regards to volume. Especially for high frequency formats such as banners or native. Increasing Frequency Capping should definitely increase volume. However, CTR and CR should be monitored as higher Frequency Capping may result in lower campaign performance. That’s for any campaign, not just Smart Bid.

Smart Bid Case Study

Need to know more about Smart Bid’s bidding optimization? Check out how powerful Smart Bid can be for your campaigns on AdNation. Read the case study here.

Advertisers, Conversion Tracking, Tips, Tracking, Video advertising

Promote online Casino offers with Adnation’s high quality Direct Link ads and Popunder ads

Giles Hirst - May 11, 2023

promote online casino offers

Are you looking to promote online Casino offers? Online Casino sites have become extremely popular over the last few years, growing to a multimillion dollar enterprise! Whether looking for some fun or hoping to win money, players from all over the world enjoy this form of entertainment. In fact, this vertical has grown so much that, according to Grand View research, the global online Casino market size was valued at $57.54 billion USD in 2021, and is expected to continue growing at a compound annual growth rate (CAGR) of 11.7% up until 2030. One of the main reasons why online Casino games have become that popular is because they are accessible on desktop, mobile and tablet devices, saving players the expense and time of going to a land-based Casino (Which is not always available in their GEOs), allowing them to enjoy several games of various types without physical limitations, and give them more increased chances of winning than offline options!

Are you looking to promote your Casino offer? Adnation offers two popular ad formats that will help you maximize revenues: Direct Link ads and Popunder ads!

Test out Adnation’s high performing Direct Link ads

Direct Link ads are simple links that take the end user directly onto your offer’s landing page with one single click. Because they are designed to merge with the content of a website, they are great to attract end users who are already actively browsing for specific content, which translates into more qualified clicks to your offer’s landing – A very direct way to promote online casino offers! So, matching with the right audience really boils down to targeting the right verticals when setting up your Direct Link campaigns. Adnation offers two kinds of Direct Link ads:

#1 Button and Banner links: We only offer high quality traffic sources for Banners and Buttons, which our account managers hand-pick and verify personally for you. The Banners and Buttons are displayed on optimized placements within a website, ensuring the best possible user experience, as well as a very eye-catching format for Casino games offers.

#2 Simple Text links: Text links blend in with the written content on a website and when the end user clicks on them they are led back directly to your offer’s landing. This unobtrusive format enhances user experience and ensures engaged clicks from genuinely interested audiences. By giving them a preview of what your offer has in it for them before they click, you generate high-quality leads that are more likely to convert into sales – Ideal for online Casino games promotions!

promote online casino offers

Tip! Choosing the matching vertical: As advised above, this ad format is already very well set to attract audience that is already on the hunt for specific content on a website – The secret of success is targeting the right verticals, so that when an end user comes across your Direct Link on a publisher website, it is exactly what they were looking for, so they will most likely click. For instance, if you are doing a Simple Text Link campaign for a Gambling offer that is Hollywood themed, you could bid for ad zones on VoD sites.

Promote your offers with Adnation’s Popunder ads

Popunder ads are a large format that appears hidden behind the main browser window, where they remain unnoticed until the end user closes or minimizes the window, and then the ad is displayed. This format is very eye-catching and doesn’t disrupt the user’s browsing experience, so it is ideal to promote online Casino offers.

Popunder ads

Here are a couple of tips to make the most of Popunder ads to promote online Casino offers:

Tip! Mind the player types: Because Popunder ads will appear full screen right after the end user has been navigating their favorite sites, it offers a great opportunity to engage them with highly targeted content. Some users are into Casino games for the sheer excitement and fun of it, others simply seek to unwind and relax, and a third group seeks to socialize and engage with other players. This should inform not only the ad creatives and copy, but also the kind and theme of the game that should be advertised to each target.

Tip! Test out video against static: If you pick Popunder ads, you can choose whether to promote your offers with static or video creatives. Both formats have advantages: On the one hand, video is immersive, easy to engage with, and you can  showcase your service or product in all depth of details whilst telling a compelling story. However, a static image will help you create a striking impact from the get-go (A single picture can say a thousand words!), completely capturing the user’s attention and compelling them to click on the ad – Test out both and see what works best for your Casino offer.

Expert tips to promote online Casino offers

Tip! Appeal to the big wins: When putting together online Casino games promotions, you need to think that a big percentage of Casino players are in it for the wins! Show scenarios where the end user would play the winning bet, get rewards, level-ups and free ‘premium’ features. It is also a good idea to use lots of imagery with coin machines and dollar bills. You could show winning testimonials from end users.

Tip! Gameplay and demos: End users want to see just how much fun and excitement they can get out of your game. To successfully promote online Casino offers, use bits of gameplay in different formats to tell the user a story: Videos showcasing slot-specific content, big win ‘loops’, or longer overviews of the app combined with flash wins and bonuses tend to be the winning horse!

Tip! Make it highly visual: Use creatives that feature highly visual, striking and colorful designs with lots of action to feature your game, but that are also representative of your Casino Site’s brand. In that sense, you could run A/B Testing campaigns to test out different style creatives featuring different aspects of your game to cater for all your audiences. Showcase the game’s croupier characters, in-game features, etc, with lots of sounds and text bubbles to bring out the action and excitement of the game.

Tip! Refresh your ads regularly: To Run Casino offers successfully, you need to keep your audience entertained, so pay special attention to your marketing and renew your ad creatives and copy regularly to retain interest. Also, if you add new features or skins to your game, make sure to always reflect them on your ad campaigns’ creatives!

Tip! Retarget: Retarget users that visited your landings but didn’t convert, by offering them extra free promotional tokens that can be used on your Casino site if they make a first time deposit now. This will increase registrations and boost conversions.

Tip! Seasonal online Casino games promotions and bonuses: Use special seasonal occasions to offer ad-hoc online Casino games promotions and bonuses, such as CyberMonday, BlackFriday, etc. Bonuses increase the level of excitement and encourage returning visitors to play more games at your Casino. Also, you could run special promotions and discounts, welcome bonuses and online Casino games promotions, as well as rewarding loyal players with some additional packages.

Tip! Keyword targeting: With Keyword Targeting you can target end users by using keywords such as Casino and Gambling when setting up campaigns. You could also use Keyword insertion language distribution, which automatically translates the Keyword insertion token into the following languages: English, French, German, Italian, Portuguese, Spanish, Japanese, or Chinese depending on GEO.

Tip! Use Adnation’s Conversion Tracking tool: Conversion Tracking allows you to see how end users have interacted with your campaigns. It measures the effect of specific data points during the ad campaign’s sales funnel and then analyzes the data. The generated data allows you to understand what specific data points triggered conversions.

Tip! Test out our optimization tools: Aside from Conversion Tracking, Adnation also provides a range of automation tools that help you free your time so that you can focus on other aspects of your business. Two of them are The Bidder and Variations Optimization.

Do you want more information about how to promote online Casino offers with Adnation’s traffic sources and ad formats? Visit our blog, or get in touch with the Adnation team!

Dating traffic, Market trends, Marketing, Publishers, SEO, Tips

Publisher! Here are 9 top tips to optimize Google rankings

Giles Hirst - April 13, 2023

tips to optimize google rankings

As a website publisher, one of your main worries is most likely keeping your site on Google’s good side. Having great Google rankings goes hand in hand with applying good practices in order to promote an excellent online brand reputation, which will keep your site’s content easily found on search engines. Also, it is important to make sure that you abide by Google’s rules so that you don’t end up being punished by its algorithms, or even worse, blocked! There are many ways to make sure you follow the rules in order to keep out of trouble, and most of them boil down to the relevance, compliance and quality of your site’s content, including the content on your ad zones. On Today’s blog we tell you 9 top tips to optimize google rankings on your website.

#1 Top tips to optimize google rankings: Publish authoritative content 

The first one of the main tips to optimize google rankings is that whatever your topic or product is, content that is authoritative and high quality is the main driver of your Google rankings, and not only that, it promotes your brand’s reputation – Everybody likes visiting a website that offers great content! This content needs to be interesting and created especially for your end user. This will not only increase site traffic, but will also improve your website’s authority and relevance. For instance, if you have a gaming site, make sure that all of your content appeals to this topic, or also other topics that are relevant to gamers: A lot of gamers enjoy fantasy related content, so you could write a blog about the best fantasy series or fantasy related games of 2023.

Are you selling your traffic in order to increase your site’s revenues? Then this rule also applies to your ad zones: Work with a reputable ad network which gives you full control over what verticals you enable on your ad zones – Your ads also need to stay consistent with your site’s content!

#2 Update your content regularly to stay relevant

You have a website with great content designed to captivate your audience. The next step is to keep it always fresh and updated so that Google recognizes it as relevant at all times. So the second of our 9 tips to optimize google rankings is to regularly create new content such as blogs, content guides or other editorial content. If you have a dating site, you could write something like ‘5 tips to have a great first date’, for instance, or interesting topics ‘3 reasons to take care of your body’, if your site is all about nutrition and lifestyle, and similar. You could also run promotions if you are offering services or products to your end users, as well as explaining how to best use your offerings, organize online events, and optimize your SEO regularly.

#3 Apply Great SEO Practices

SEO is a powerful tool when it comes to making online content rank. The principle is simple: Choose your preferred keywords based on your site’s focus topic or vertical, make sure that they are present on your site’s content, and keep adding new content that features said keywords. Aside from your main topic focus keyword, you will most likely have other subtopics or features that will require secondary, more specific keywords. For instance, if your page is about health products in the US, your main keyword could be something like ‘health products in America’. However, if one of your products is a nutrition supplement to increase focus, then the keywords for the page featuring this product could be something along the lines of ‘healthy focus supplements’, ‘brain power supplement, or even ‘what supplement should I take to increase focus and performance’, if you want to use a longtail keyword to write a ‘tips’ blog article.

Remember: In this day and age, keyword stuffing will be detected by Google instantly, so another one of our tips to optimize google rankings, would be to avoid that altogether. Instead, make sure to use all of your site’s keyword tools such as Metadata and Meta Tags, Alt tags, Optimizing your tech SEO, link building, and similar. If you are using WordPress, don’t forget to use the YOAST plugin to help you make informed SEO decisions over your content.

#4 Internal linking strategy and link quality

Your site’s internal links are another instrumental part of your SEO strategy: An internal link is any link from your site that connects one of your pages to another, and both the end user and Google will use them to navigate your content in order to find useful information. By adding useful internal links within your website, you can guide your audience to the most important content, and also help Google to establish a hierarchy and structure of your site.

Now, let’s look at the links themselves: Link quality is also extremely important. Creating SEO-friendly links that are simple in structure and not too long will have a positive impact on your rankings, and in turn affects how the content on your website should be structured: If the pages on your website are organized logically, so will the structure of your links.

Here are a few best practices to create your site’s links:

– Keep them short and concise

– Include the keywords in your SEO strategy

– Remove numbers and unnecessary information

– Include subdomains for logical structure

– Everything needs to be lowercase

– Describe your content with the words in your links

– Use hyphens to separate words

#5 Create a great backlinking strategy

A great backlinking strategy is another key aspect of increasing your Google rankings and building authority. Basically, when your website is linked to other reputable sites, it tells search engine algorithms that your site is worth being linked to, and it most likely offers good quality content that is legit and reputable. Remember: These links need to lead to other legit websites that Google has also ranked as high quality and trustworthy. They also need to be relevant to your industry or content in some way, so for instance if you have a gaming site, you could link back to other well-known gaming platforms that you collaborate with. Equally, if you are writing about dating tendencies, you could link back to a Wikipedia article on dating and romantic relationships goals changing throughout history.

#6 Achieve optimum website performance

Yet another one of the most important tips to optimize google rankings: When it comes to successful websites with a healthy traffic flow and a high Google ranking, a great user experience is key: Nobody enjoys a slow-loading website with images that aren’t responsive or don’t load properly. And Google ranks down websites that present these and other user experience issues, prioritizing results that load fast and have visual stability and interactivity. So, in order to avoid issues that impact your UX metrics, it is important to check your site’s Core Web Vitals regularly. Here are a few tools that you can use to track the main ones:

– PageSpeed Insights

– Google Search Console

– GTmetrix

– WebPageTest

Once again, this affects your ads too: By reducing the maximum size for ad creatives your website will load faster, which will also positively affect your end users’ experience and Google rankings. more on that below:

#7 Keep your ads IAB and Google compliant at all times!

Always, always, always keep your ad zones compliant according to Industry standards! The IAB Standards are a series of guidelines put in place by the Interactive Advertising Bureau (IAB), designed to support a healthy and sustainable online advertising industry, to curate a safe and pleasant browsing experience for the end user and promote the growth and health of the online advertising industry. This includes anything from ad weight and loading times to online safety, so it is also one of the top tips to optimize google rankings, as well as the responsibility of advertisers, publishers and ad networks to abide by these rules and keep up-to-date with best practices and new regulations. Abiding by these standards also have huge benefits for website publishers, besides obtaining great Google rankings, including:

– Great site reputation: It is key for publishers to display ads that are high quality on their website to ensure a good ad experience for the end users, which is paramount for their site’s reputation and users returning to visit is.

– Increased revenues: The more clicks and the higher the CTRs that these ads get, the higher the value of their site’s ad zones will have, which will impact positively the publisher’s revenues.

#8 Work with reputable partners that always keep compliancy in mind

The main way to avoid issues with Google if you are promoting ads on your site is to always work with an ad network which has policies and infrastructure in place to also keep compliant with Google, the aforementioned IAB, and also the Coalition for Better Ads. Ad Nation’s Compliance Team will not approve any ad creatives that break the rules, guaranteeing ad chain flow security, ad quality and full industry compliance, whilst ensuring a great browsing experience. We closely monitor our advertisers’ campaigns, to make sure that all ads are appropriate and aligned with all industry regulators, looking to avoid quality breaches such as:

– Fake Messages: Ads or other elements that resemble chat apps, warnings, system dialogs, or other notifications that lead to an ad or landing page when clicked.

– Misleading Mouse Pointer/Tap/Swipe Icons: Banner or Landing Page elements that resemble a moving or clicking mouse pointer, a tap or a swipe icon that attempts to trick the user into interaction with the ad.

– Misleading Antivirus Alerts: Banner or Landing Page elements that resemble misleading statements, alert icons, alert colors that attempt to trick the user into believing that they have an issue that needs fixing on their device which is not true.

– Misleading Video Players: Banner or Landing Page elements that depict or imitate a video player including play icons, timers, scrollbars but then mislead the user.

#9- Keep up-to-date with Google updates

Google’s algorithms and policies change constantly, potentially impacting your SEO strategy and tactics! This makes Google Updates important events for publishers, with important changes that could either help or hurt your search ranking and visibility. So another one of the main tips to optimize google rankings is to aways keep up-to-date. Here are a few updates that have come with 2023:

– Third Party Cookies deprecation: Google plans to eliminate third party cookies and replace them with Topics API. This update has been in the works for a while, and in July 2022, the company announced that it is extending its deadline to the second half of 2024.

– Manifest V3 and Ad Blockers: During 2023, Google will be updating its Chrome extensions from Manifest V2, to Manifest V3, which might render ad blockers useless as extensions will not be able to modify the web requests anymore. This could shortly relieve the pressure on advertisers and publishers everywhere, until Adblocker developers understand the new manifest and can adapt their solutions to them.

– User-Agent (UA) Reduction and Client Hints (CH): This is another Google initiative affecting Chrome, which is meant to improve user privacy. The User Agent is the software that facilitates the interaction between the end user and the web content: web browsers, media players and plug-ins. This software allows web applications to gather information about the end user. This information is then used to optimize the user experience and better tailor the application’s content to the user context. For ad tech, this is a crucial step that allows better targeting for ad placements.

Conclusion

Now you know the main 9 tips to optimize google rankings for your site. In order to keep compliant at all times and prevent bad ads from getting in the way of obtaining a great reputation for your site’s business, once again, it is key to work with ad networks and partners that keep compliant at all times. AdNation offers only high quality ads that have been closely checked by a highly qualified compliance team, allowing you to showcase great and engaging content on your ad zones, increasing your business’ revenues, whilst staying on Google’s good side at all times. If you ant more tips to optimize google rankings, or need more information about AdNation’s adtech solutions, get in touch!

Advertisers, Case study, Conversion Tracking, Tutorial

Conversion Tracking Case Study: How to Use Conversion Tracking

Giles Hirst - March 22, 2023

How conversion tracking helps advertisers

In a previous blog post Ad Campaign Automation Tools: free from AdNation, which you can read here, we highlighted two free advertiser features provided with our ad network platform: The Bidder and Conversion Tracking. In this article we show you an advertising case study example showign you how both these features work together. The Bidder gives you full control of your bidding optimization to block underperforming ad zones while ensuring that campaign bids are kept within your KPIs and your budgets are not burned on non performing ad zones. Secondly, the Conversion Tracking feature gives you real time data in order to see if your campaign is making a profit, breaking even or making a loss. So in this Conversion Tracking case study, you get a great insight on how to use Conversion Tracking, in order to make real time optimization decisions to generate a positive Return On Investment (ROI).

Remember AdNation’s Conversion Tracking tool is totally free. This is great news,  because other third party Conversion Tracking tools charge a monthly subscription, for example Voluum starts at $149 per month and limits you to 20 active campaigns. AdNations Conversion Tracking tool includes unlimted campaigns to track. The additional savings from not having to pay for a third party Conversion Tracking tool can be invested into your campaigns.

Conversion Tracking Case Study: Introduction

In this advertiser case study we will show how conversion tracking helps advertisers. It is an example of how to use AdNation’s conversion tracking tool. First, we want to highlight the usefulness of The Bidder because you cannot use The Bidder without implementing a Conversion Goal. So, by using the Bidder the advertiser was able to automate the bidding whilst ensuring an effective optimization of the campaigns. Because AdNation’s Conversion Tracking tool works in real time, the advertiser could see all the campaign’s data and conversions instantaneously. This ability to track in real time meant that the advertiser made immediate optimization decisions, to ensure that the campaigns were successful.

In this case study, the Advertiser wanted to optimize their ad campaign using The Bidder to clean out ad zones that didn’t perform, whilst tracking the overall campaign performance, using AdNation’s Conversion Tracking tool. This is a great way to demonstrate to you how to use Conversion Tracking. This case study features a Dating offer targeting Mobile users. The Conversion flow was from a banner ad, to a Prelander, to the offer’s landing page.

How to use Conversion Tracking: Setting Conversion Tracking Goals, Payout and Target Values

First the advertiser set a new conversion goal, the Conversion Value was set to ‘Fixed’ with a value 5$. Setting the right Conversion Value is potentially the most important step in the process, since it represents the payout of the conversion and is used to calculate the Revenue, Profit and ROI of the campaign. See below:

Conversion Tracking Case Study

With this information set, the advertiser was able to see how much revenue he had made from each conversion and whether those conversions were covering the costs of a campaign.

How to use Conversion Tracking: Setting Automatic Bidder Optimization

As can be seen in the screenshot below, once the value was set, it was time to set the Automatic Bidder Optimization. The target Conversion value was set to $3 instead of using the initial Goal’s Conversion Value $5 to start testing. When setting Bidding Algorithms, it is recommended that the advertiser does not use his entire budget, this will leave enough room to test out a wide range of ad zones and sites, bearing in mind that some will not perform and will be blocked by The Bidder’s algorithm. Then, it is a good idea to start small and increase later to avoid spending all the budget at once. The Bidder algorithm will identify the zones that don’t perform as it learns the campaign’s behavior, in order to optimize bids and achieve set conversion goals.

For this Advertiser’s dating offer, under the category ‘Rules’, basic rules were set to be applied to all ad zones. This means that, with the rules set out in the screenshot below, once a specific zone generates 5,000 impressions, if the CTR is equal or inferior to 0.01%, the ad zone gets blocked.

Conversion Tracking Case Study

How to use Conversion Tracking: Testing out results, bidding prices adjusted by ad zones

After a few days of running the campaign, the advertiser could see how these rules affected the campaign. Because the Blocking rules and the Conversion Tracking method that the advertiser picked were ‘by Zone’ {zone_id}, it tracked the results of each zone that had been tested by the algorithm. As shown in the Campaign Statistics below The Bidder and the Conversion Tracking tool worked together to check how many leads were converted and how much of the set budget was spent, by zone.

On the far right column (New/Old Bid) The Bidder adjusted the zone’s bid automatically: ‘Old’ refers to the initial bid, and ‘New’ is the automatic adjustment that has been prompted by the Bidder to optimize results. This demonstrates that in this case study, for some ad zones, the bidding price was adjusted to be under the original spending.

Conversion Tracking Case Study

Now lets see how conversion tracking helps advertisers! Now the advertiser used the Conversion Tracking feature to check the overall campaign evolution and how The Bidder’s algorithm affected it, as can be seen in the screenshot below. The Advertiser launched the campaign on 2022-08-01, starting from a single bid that kept getting adjusted, and the campaign kept running, the algorithm kept learning and working until the trend in ‘Profit’ and ‘ROI’ evolved from negative to positive.

To help quickly identify negative and positive trends, AdNation’s Conversion Tracking feature shows Profit and ROI data in 3 different colors:

GREEN: ROI is more than 0%. The return on investment was positive and the advertiser was paying less for each conversion.

BLACK: ROI is equal to 0%. The return on investment was break even. So the advertiser could check the detailed statistics of the campaign to improve some sources of traffic.

RED: ROI is less than 0%. The return on investment was negative and the advertiser was paying more for each conversion than he could afford. The advertiser could check the sources of traffic and if the campaign setup had errors that needed fixing.

In this case, the eCPA decreased until reaching below $5, which showed green numbers for ‘Profit’ and ‘ROI’. From 2022-08-13, the Advertiser started making a profit, after a couple of weeks of testing. This may seem like a long time to run the campaign before making gains, but this is a normal trend tendency, because it will take some time for the bidding algorithms to test out all of the ad zones and select only the performing ones. For this reason, it is key for advertisers to devote some time and budget to testing pre-launch.

In the ‘Impressions’ column you can see that the Advertiser’s campaign kept decreasing. Again, this as a result of non-performing sites being blocked. An increase in Clicks as CTR was also observed as non-performing zones were blocked.

Conversion Tracking Case Study

This is how to use AdNation’s conversion tracking tool.

Conclusions

We hope this gives you plenty of insights on how to use conversion tracking and how conversion tracking helps advertisers. The accurate measurement of metrics and conversions is key to the success of an online campaign, especially when we are juggling multiple campaigns and offers. Keeping track of everything that happens within our campaigns won’t only allow you to gain control and prevent losses, but also to learn from the behavior of the several elements that are within a campaign and your audiences, which will directly impact your future handling and managing of new campaigns. AdNation’s Conversion Tracking and The Bidder are both free to use within the Admin Panel and provide a powerful tool combination for advertisers, since they combine the potential of a privileged insight into ad campaigns and their inner workings, as well as being able to cut out non-functioning elements and optimizing results automatically.

Advertisers, Conversion Tracking

13 Benefits of Conversion Tracking

Giles Hirst - March 14, 2023

What is conversion tracking?

Conversion tracking allows an advertiser to see how end users have interacted with their campaigns. It measures the effect of specific data points during the ad campaign’s sales funnel and then analyzes the data. The generated data allows the advertiser to understand what specific data points triggered conversions. For example, data points could be: when an end user clicks on an ad, the end user’s actions on a landing page, newsletter subscription, if they signed up to an offer, made a purchase or downloaded a product. Each data point is called a Goal and advertisers can track several goals at the same time with a good Conversion Tracking tool. Luckily, AdNation provides advertiser clients with a free to use Conversion Tracking tool within our platform. In this article we will examine what are the benefits of conversion tracking, not just to see how many conversions a campaign got, but what the data can reveal. Conversion tracking data can bring you a deeper understanding of how your campaigns are performing, in order to optimize current and future campaigns to increase conversion rates.

Benefits of Conversion Tracking: Increased Revenues

What is the number one goal of any advertiser or affiliate marketer looking to monetize an online offer or service? To get as many sales as possible at the lowest promotional cost and gain maximum profit. Let’s look at perhaps one of the most important benefits of conversion tracking, how it can increase your revenues:

#1 – Understanding your Return of Investment (ROI) in real-time

The costs for getting a conversion include: the bid price paid for the ad zone, the bid price paid for the click. This is a variable cost. Not only are you competing with other advertisers for the same ad zone, you also have to out bid them in order to win the ad zone to be able to display your ad to an end user. With many bids going on for different ad zones in a campaign, a real-time conversion tracking tool can show you the average price you are paying per conversion while calculating your profitability of your campaign. If you are paying too much for your conversions then the campaign is not profitable. AdNation’s free Conversion Tracking tool will display your ROI per ad zone that you have bid for and won in colors.

Benefits of Conversion Tracking

Profitable ROI is in green, negative ROI is in red and break even ROI in black.

#2 – Knowing your cost per lead

The above image can not only tell you the average ROI for specific ad zones, or an overall ROI for all the ad zones targeted in your campaign. By calculating your ROI you can work out how much you are paying per lead. If you see you are overpaying for a lead, or if you are underpaying for ad zones and therefore not generating any leads, you can adjust your campaign accordingly. Without the help of conversion tracking, it is difficult to discover which of your campaigns worked best and at the right price point.

#3 – Maximizing your ROI

AdNation’s Conversion Tracking tool gives you a real-time overview of your ROI depending on what CPA goals you set. The benefit of conversion tracking in real-time lets you instantly see if you are getting a good return on investment, which is also known as ROAS, or return on ad spend for your campaign. The higher the price you pay in a bid for an ad zone is no guarantee of a conversion. Alternatively, a site that may have less premium traffic sources can bring you many conversions at a lower price. The conversion tracking tool allows you to blacklist ad zones that are bringing a negative ROI, or a low profit margin. You can then identify the ad zones that are bringing you a good ROI and create campaign whitelists to maximize your earning potential.

#4 – Better allocation of your marketing budget

Once you know which campaigns are working and which are not you can make better choices for budget allocation. AdNations Conversion Tracking tool shows you which campaigns are performing, and which campaigns are not. Rather than continuing to put budget into campaign strategies and hoping that they will convert, you can see what’s working and reallocate your campaign funds. Switching your budgets into the high performing ones and stopping funding of underperforming ones. All in real-time.

Benefits of Conversion Tracking: Better Campaign Optimization

Your campaign strategy which includes imagery, messaging, CTA, landing page design and content. Campaign targeting, bidding strategies, ad formats. The list is long and these factors can all affect your campaign’s success in varying degrees. Let’s look at the benefits of conversion tracking for better campaign optimization:

#5 – Testing your campaign strategy

You never know if a campaign strategy will work, the only way to find out is by testing. Because Conversion Tracking is monitoring campaign results, it is vital to see if your test campaign will get traction before launching full campaigns. Conversion Tracking is a vital part of seeing the results of your tests and to help you decide on the next steps.

#6 – Get more conversions

AdNation’s Conversion Tracking tool will show you exactly which ad zones are bringing conversions and how many. This overview can then be compared to conversions on the other ad zones that are being targeted by your campaign. This data allows you to ramp up your targeting of the high converting ad zones, whilst monitoring other good performing ad zones to ensure you get more conversions.

#7 – Clicks versus conversions

Clicks and conversions aren’t always in line. Sometimes, high click rates can obscure low conversion rates. The beauty of conversion tracking is that you can see the relationship between click rates and achieving your desired conversion rate.

#8 – Revealing opportunities for campaign improvement

Perhaps you are getting some conversions for a GEO but are expecting more. The Conversion Tracking tool is showing you where the conversions are coming from, but maybe you should fine tune the campaign targeting, instead of targeting the whole country, you could concentrate in specific cities or regions. Perhaps you are targeting all mobile OS, look to see whether you are converting better on Android or iOS and pause the targeting for the least performing OS, putting more effort into the better performing OS. With the great overview conversion tracking gives you, you can hone in on different opportunities for campaign improvement, and see the results in real-time.

Benefits of Conversion Tracking: Fine Tune Ad Creatives and Landing Pages

It’s not only targeting optimization that conversion tracking data can reveal, conversions are driven by the ad creatives and landing page content you use for your offer. Let’s look at some of these benefits that conversion tracking can reveal:

#9 – Helps you identify the best performing creatives

By testing your ad creatives and marketing messaging, then evaluating the results with conversion tracking, you can identify the best performing ad creatives, tweak the messaging and then re test the results with conversion tracking. Once you have the campaign magic formula, you can focus on the ad creatives that bring actual conversions and not just clicks.

#10 – Repurpose quality content

If you identify success with a particular style of ad and landing page content within the Conversion Tracking tool – use it again for another campaign. Maybe it was the graphics style or maybe it was the story that the ad creative or landing page told to the end user. Look for a way to repeat that success with your next campaigns, then you don’t have to continuously invest time and testing in fresh, new content when you have existing creative concepts that can be further exploited.

#11 – Optimize the end user experience

So your campaign might be getting clicks, and when end users arrive at your landing page or product website, check your conversion tracking data. Did they drop off and not make a purchase? Maybe this is because your website is complicated to navigate, maybe there are too many clicks to get to the buy button, maybe you are recommending other products so it makes it harder for the target consumer to decide what to buy. Fix the user experience, get right to the pain point that your product addresses and make it super easy to make the purchase. Then, retest the campaign and check the conversion tracking data, if it is positive, you made the right call!

Benefits of Conversion Tracking: Audience Data Insights

Knowing your audience, finding out what appeals to that audience, and then segmenting the audience are the building blocks to having a captive group of consumers that you can go back to again and again with new products and offers. Again this is all because of checking the conversion tracking data:

#12- Gain insights into your audience

Examining your conversion tracking data related to your audience or segmented audiences, allows you to begin building a base to grow and constantly improve. All data collected about your site visitors from conversions tracking are a gold mine of information. You can learn which ad zones or sites they came from, which ad formats converted them, which products they were interested in the most. You can then use this data to fine tune your future campaigns. Audience tastes change, they get bored with a theme or style, new trends appear, new products and technologies are constantly emerging. Test these against your conversion tracking data to see what is still attractive to them, what is not anymore and what new trends are ripe for exploitation for your campaigns.

#13 – Build upon historical audience data

All data is, well data! So make sure you check out historical data from past campaigns that use similar products or verticals. Reuse those strategies for campaigns for new products and offers. The metrics data you have gained from conversion tracking should all be saved. Checking data from an older successful campaign just might trigger new inspiration for a future campaign.

Conclusion

Maybe it was that small tweak you did on mobile OS targeting that took that campaign to the next level. Maybe just changing that one CTA message doubled your conversions. You will never really know until you take a deep dive into your conversion tracking data, and as you can see there are many, many benefits of conversion tracking data. Luckily for AdNation advertisers the free conversion tracking tool we provide with our platform gives you everything you need to examine your conversion data in a quick overview. In real-time!

Advertisers, Tips

Promote your Online Games Offers with AdNation’s Premium Quality Traffic Sources

Giles Hirst - February 20, 2023

Online games offers

Online games are one of the most popular forms of entertainment, across the world – according to Statista, online video games generated approximately 21.1 billion U.S. dollars in revenues in 2020. Online games are so popular because they constitute an accessible, snackable and affordable form of entertainment, with plenty of brand new games to discover every single day. They also offer a new and exciting avenue for human connection, through social features such as in-game chats, connecting billions of people across the globe daily. Because of these features, the online gaming industry has grown exponentially during the past few years, creating new online gaming habits and trends that have stuck with the population to this day. For this reason, online games offers can lead to a great ROI for advertisers, especially with AdNation’s high quality traffic. AdNation provides premium quality traffic sources that are ideal for Games Offers, because they allow you to target very popular sites, either regionally or globally, reaching huge volumes of traffic of end users who simply adore games!

There are 2 very popular ad formats to promote online games offers are Popunder ads and Direct Links.

Popunder: A large format to make your Online Games offers truly pop! 

Popunder ads are large full page format ads that appear under the site the end user is visiting. They are a very popular format because they are served in the end user’s browser after they close the website where the Popunder has been served, making them non-intrusive and user friendly. It is a large format ad, so it offers advertisers a large creative opportunity to appeal to end users for their offer, and also publishers can earn big revenues from the ad format. They are more eye-catching than other formats, truly capturing users’ attention and avoiding ‘banner blindness’. They are a rich media ad format so you can use a static image or MP4 video.

Tip! Use Video Creatives: Video works very well for online games offers because it is immersive, easy to engage with, and you can really tell a story with it, properly showcasing your service or product. Short video content is super popular especially with younger audiences, so test out different video creatives to see what works best: Product videos, mini interviews, stories featuring characters… Sky’s the limit!

TIP! Still test out static: MP4 video banner creatives allow you to show more about your offer compared to a static image, but a picture can also say 1,000 words, so test between static images and video images to see which is working better for you. Generally, a combination of both across campaigns is what tends to give better results.

Direct Links: Enhanced user experience for higher and better conversions

Direct links are simple links that, once clicked, take the end user directly onto your offer’s landing. There are two kinds of Direct Link ads:

#1 Text links: Text Links can be found in the plain text of a website, and they link back to your offer’s landing. This format promotes a great user experience because it perfectly merges with a website’s content, so it is completely non-intrusive. The end user will only click and get directed to your landing if they are truly interested in what you are offering, since they can read what it is on the text they are about to click. This leads to a higher rate of good quality leads, generating better and more conversions.

#2 Banners and Buttons: AdNation only selects high quality traffic sources for Banners and Buttons, with each one being hand-picked and verified by our account managers for quality. The Banners and Buttons are displayed on optimized placements within the Publisher’s site, offering a great user experience and a very visually compelling format for online games offers. In the examples below the Banner and Button images are Direct Link ad zones. If an end user clicks on them they will go directly to your offers landing page:High quality traffic sourcesOnline games offers

 

Tip! Enable relevant verticals: Because you can choose what verticals or categories to enable on your Text Links or Banners and Buttons, you are in charge of opening up or limiting the options that you will give to your advertisers. Make sure that you enable verticals that are relevant to your site’s content so that your audience will be interested in your ad zones’ offers.

Creative Tips to promote your Online Games offers with AdNation’s traffic sources

Here you have some extra creative and targeting tips to help you take your Online Games offers to the next level:

TIP! Create fun content featuring your game: Show funny or eye-catching bits of game play, customization and premium options, or extra unique features of the game, to showcase what kind of experience a user can expect.

TIP! Showcase the game’s characters: Introduce the different characters featured in the game. Show the character creation process, their most recognisable, funny catch phrases, their powers or statistics, or their interaction with other characters. You could also show an end user playing as one of the characters who is facing a multi-choice situation in the game, then asking the viewer directly “What would you do?” or “Who would you choose?” with the CTA to the game landing page or App store.

TIP! Social features: Highlight your online games offers chat and social features being used by multiple users. You could show conversations about the game, reactions to what is happening during the gameplay, or even portray it as if the characters are having conversations amongst each other in real life.

TIP! Reward system: Show specific scenarios where the user would get rewards, level-ups and free ‘premium’ features.

TIP! Bounce off the hype of popular mainstream games, TV shows and movies: For instance, if your online games offers are in a Game of Thrones style, you can play up on that fact, using creatives and typographies that imitate the style and even portraying the characters under a similar light. You can also play with recognisable slogans such as ‘Winter is Here’ with puns or adding your own twist to them. CAREFUL, though, literally copying these slogans, utilizing branded sentences, titles and characters is also copyright infringement!

Tip! Test out RON traffic sources: RON, or Run of Network site ad zones are less expensive to bid on compared to Premium sites, allowing you to continuously test out brand new traffic sources, as our RON network adds new Publishers everyday.

TIP! Retargeting: Making the most of our traffic source’s wide audiences and high variety of sites and ad formats, there’s plenty of flexibility and options to run retargeting campaigns to end users who have shown initial interest in your ads, but not yet converted, giving you great conversion possibilities.

TIP! Keyword targeting: With Keyword Targeting you can target end users by using keywords such as Games and Gaming when setting up campaigns. For instance, you could use Keyword insertion language distribution, which automatically translates the keyword insertion token into the following languages: English, French, German, Italian, Portuguese, Spanish, Japanese and Chinese depending on location.

Tip! Use Our Optimization Tools: AdNation provides a range of automation tools designed to free your time so that you can focus on other aspects of your business, such as The Bidder, Conversion tracking and Variations Optimization. Read all about them here.

For more information and Tips on advertising automation, visit our blog, or get in touch with the AdNation team!

Advertisers, CPM Network, Market trends, Tips, Tracking

Ad Campaign Automation Tools: free from AdNation

Giles Hirst - February 7, 2023

Premium quality traffic sources

When it comes to online advertising, ad campaign automation tools are key. Why spend your valuable time analyzing tons of data when you can use ad automation tools to increase engagement, ROI and profits instantly? AdNation provides a range of automation tools designed to free your time to focus on running your business – All you need to do is set the parameters, and let the tools’ algorithms do their work. And the more automations you have working in collaboration, the more you can scale up your campaigns! Following you will learn about all of the ad campaign automation tools that AdNation has to offer.

Ad Campaign Automation Tool 1: Conversion Tracking

Conversion tracking is the first ad campaign automation tool, as it enables you to see how many sales, leads or installs you are getting from your campaigns and get an accurate picture of the profitability from the traffic, instantly. All you need to do to set this tool up is setting a Conversion Value while creating or editing a conversion goal for your campaign. Based on this goal’s conversion value, you can use two different methods:

#1 Use the Goal’s Conversion Value: This method is applicable for Dynamic and Fixed conversion value goals. When this method is chosen, the Bidding Algorithm uses the value set on the conversion goal.
#2 Set Target Conversion Value: This method will allow you to input a conversion value that will be used by the Bidding Algorithm to optimize your bid.

table conversion tracking ad automation tools

With this new conversion value, you will be able to monitor your conversions through a detailed report on each of the conversions on your Statistics and Campaigns List pages. This report will help you to understand how conversions are performing and if any adjustments are needed to be made to improve it. This is one of our ad automation tools that works wonders when combined with The Bidder!

Ad Campaign Automation Tool 2: The Bidder

Number two in our ad campaign automation tools is the AdNation’s Bidder, which automates your bidding and black lists non-performing ad zones in order to optimize your budget spend. That means that you and your team won’t need to focus on manually analyzing and stopping or pausing campaigns, since the algorithm does it all for you. As well as for running full campaigns, this is also extremely useful for running test budgets, allowing the algorithms to test your campaigns in order to come up with the right bidding price before making a big investment. So, what can automated bidding help an advertiser improve? Coming up with the right bidding price is key, because:

#1: It will determine how much you pay for the traffic, therefore affecting your ROI
#2: How competitive your bids are will determine if you win the ad zone
#3: If you set a bid price that is too low you won’t receive traffic
#4: If you set a bid price that is too high, although you are more likely to win the ad zone, it may not be optimized enough meaning you might be overpaying for the traffic you receive

Here are the two main things that the Bidder does:

#1 Automatic Bidding Optimization: Intelligently adjusts the bids for ad zones according to how many conversions are received, and blocks those zones that don’t convert.
#2 Blocking Rules: Blocks under-performing browsers, countries, devices, languages, mobile carriers, operating systems, sites, and zones automatically according to rules that you set within the Bidding Algorithm.

The bidder ad automation tools

Ad Campaign Automation Tool 3: Variations Optimization Algorithm

If you are running CPM campaigns, you can enable another one of our ad campaign automation tools: Variations Optimization, so as to send the majority of traffic to the ad variation that generates the most conversions to increase the user engagement and improve your exposure. There are three algorithms that you can choose from:

#1 Even: Variations that have the same CPM will have traffic evenly distributed between them.
#2 Automatic CTR (Default): Traffic will be distributed between the variations based on their CTR.
#3 Automatic on Conversion Rate: The Advertiser chooses a conversion tracking goal. The variation with the highest conversion rate for that goal will get more traffic.

distribution algorithm ad automation tools

When either of these types of automatic optimization is used, we use an 80-20 breakdown to distribute traffic:

#1: If there are only normal variations in the campaign, the winning variation will get 80 percent, and the remaining 20 per cent will be distributed among the other variations using the 80-20 breakdown: The second best variation will get 80 percent, and the remaining traffic will get 20 percent, and so on.
#2: If there are variations to be tested, the winning variation will get 80 percent, and the remaining 20 percent will be broken down into 10 percent for normal variations and 10 percent for variations being tested.

Ad Campaign Automation Tool 1: Landing Page Optimization Algorithm

Number four in our ad campaign automation tools is our Landing Page Optimisation tool to automate the traffic sent to your Landing Page variants. In order to get the best performance out of your campaigns, a great strategy is to have several landing pages or pre-landers for the same offer that is being promoted. You do this by using the Landing Pages tab in the Campaigns tab. Here you can manage all these different URLs so that you can easily add them to campaigns and track their results. You can use one of three algorithms to test the best performing Landing Page:

#1 Even: Spreads the traffic evenly between the LPs
#2 Fixed: Enables you to define the exact percentage of traffic each LP will receive
#3 Automatic Optimisation: Send the majority of traffic to the best performing LP

ad campaign automation tools

Conclusion

Not only do our ad automation tools save you money on campaign spending but they also save you money on staff costs that you would have normally paid to manually carry out the work of the algorithm. Also, it saves you and your team huge amounts of time: Campaign optimization requires pretty much 24/7 attention. This is simply not possible when done manually by an employee, who could be on a lunch break or simply living their life after working hours, at a critical moment when a campaign could be losing money and needs optimizing. However, the automation tools are always working and optimizing in the background for you. Also, these tools free up your time so you can focus on designing campaigns, asset creation, strategic planning, business development, and other important aspects of your business.

For more information and Tips on advertising automation, visit our blog, or get in touch with the AdNation team!