When it comes to online advertising, ad campaign automation tools are key. Why spend your valuable time analyzing tons of data when you can use ad automation tools to increase engagement, ROI and profits instantly? AdNation provides a range of automation tools designed to free your time to focus on running your business – All you need to do is set the parameters, and let the tools’ algorithms do their work. And the more automations you have working in collaboration, the more you can scale up your campaigns! Following you will learn about all of the ad campaign automation tools that AdNation has to offer.
Ad Campaign Automation Tool 1: Conversion Tracking
Conversion tracking is the first ad campaign automation tool, as it enables you to see how many sales, leads or installs you are getting from your campaigns and get an accurate picture of the profitability from the traffic, instantly. All you need to do to set this tool up is setting a Conversion Value while creating or editing a conversion goal for your campaign. Based on this goal’s conversion value, you can use two different methods:
#1 Use the Goal’s Conversion Value: This method is applicable for Dynamic and Fixed conversion value goals. When this method is chosen, the Bidding Algorithm uses the value set on the conversion goal.
#2 Set Target Conversion Value: This method will allow you to input a conversion value that will be used by the Bidding Algorithm to optimize your bid.
With this new conversion value, you will be able to monitor your conversions through a detailed report on each of the conversions on your Statistics and Campaigns List pages. This report will help you to understand how conversions are performing and if any adjustments are needed to be made to improve it. This is one of our ad automation tools that works wonders when combined with The Bidder!
Ad Campaign Automation Tool 2: The Bidder
Number two in our ad campaign automation tools is the AdNation’s Bidder, which automates your bidding and black lists non-performing ad zones in order to optimize your budget spend. That means that you and your team won’t need to focus on manually analyzing and stopping or pausing campaigns, since the algorithm does it all for you. As well as for running full campaigns, this is also extremely useful for running test budgets, allowing the algorithms to test your campaigns in order to come up with the right bidding price before making a big investment. So, what can automated bidding help an advertiser improve? Coming up with the right bidding price is key, because:
#1: It will determine how much you pay for the traffic, therefore affecting your ROI
#2: How competitive your bids are will determine if you win the ad zone
#3: If you set a bid price that is too low you won’t receive traffic
#4: If you set a bid price that is too high, although you are more likely to win the ad zone, it may not be optimized enough meaning you might be overpaying for the traffic you receive
Here are the two main things that the Bidder does:
#1 Automatic Bidding Optimization: Intelligently adjusts the bids for ad zones according to how many conversions are received, and blocks those zones that don’t convert.
#2 Blocking Rules: Blocks under-performing browsers, countries, devices, languages, mobile carriers, operating systems, sites, and zones automatically according to rules that you set within the Bidding Algorithm.
Ad Campaign Automation Tool 3: Variations Optimization Algorithm
If you are running CPM campaigns, you can enable another one of our ad campaign automation tools: Variations Optimization, so as to send the majority of traffic to the ad variation that generates the most conversions to increase the user engagement and improve your exposure. There are three algorithms that you can choose from:
#1 Even: Variations that have the same CPM will have traffic evenly distributed between them.
#2 Automatic CTR (Default): Traffic will be distributed between the variations based on their CTR.
#3 Automatic on Conversion Rate: The Advertiser chooses a conversion tracking goal. The variation with the highest conversion rate for that goal will get more traffic.
When either of these types of automatic optimization is used, we use an 80-20 breakdown to distribute traffic:
#1: If there are only normal variations in the campaign, the winning variation will get 80 percent, and the remaining 20 per cent will be distributed among the other variations using the 80-20 breakdown: The second best variation will get 80 percent, and the remaining traffic will get 20 percent, and so on.
#2: If there are variations to be tested, the winning variation will get 80 percent, and the remaining 20 percent will be broken down into 10 percent for normal variations and 10 percent for variations being tested.
Ad Campaign Automation Tool 1: Landing Page Optimization Algorithm
Number four in our ad campaign automation tools is our Landing Page Optimisation tool to automate the traffic sent to your Landing Page variants. In order to get the best performance out of your campaigns, a great strategy is to have several landing pages or pre-landers for the same offer that is being promoted. You do this by using the Landing Pages tab in the Campaigns tab. Here you can manage all these different URLs so that you can easily add them to campaigns and track their results. You can use one of three algorithms to test the best performing Landing Page:
#1 Even: Spreads the traffic evenly between the LPs
#2 Fixed: Enables you to define the exact percentage of traffic each LP will receive
#3 Automatic Optimisation: Send the majority of traffic to the best performing LP
Conclusion
Not only do our ad automation tools save you money on campaign spending but they also save you money on staff costs that you would have normally paid to manually carry out the work of the algorithm. Also, it saves you and your team huge amounts of time: Campaign optimization requires pretty much 24/7 attention. This is simply not possible when done manually by an employee, who could be on a lunch break or simply living their life after working hours, at a critical moment when a campaign could be losing money and needs optimizing. However, the automation tools are always working and optimizing in the background for you. Also, these tools free up your time so you can focus on designing campaigns, asset creation, strategic planning, business development, and other important aspects of your business.
For more information and Tips on advertising automation, visit our blog, or get in touch with the AdNation team!
