Online games are one of the most popular forms of entertainment, across the world – according to Statista, online video games generated approximately 21.1 billion U.S. dollars in revenues in 2020. Online games are so popular because they constitute an accessible, snackable and affordable form of entertainment, with plenty of brand new games to discover every single day. They also offer a new and exciting avenue for human connection, through social features such as in-game chats, connecting billions of people across the globe daily. Because of these features, the online gaming industry has grown exponentially during the past few years, creating new online gaming habits and trends that have stuck with the population to this day. For this reason, online games offers can lead to a great ROI for advertisers, especially with AdNation’s high quality traffic. AdNation provides premium quality traffic sources that are ideal for Games Offers, because they allow you to target very popular sites, either regionally or globally, reaching huge volumes of traffic of end users who simply adore games!
There are 2 very popular ad formats to promote online games offers are Popunder ads and Direct Links.
Popunder: A large format to make your Online Games offers truly pop!
Popunder ads are large full page format ads that appear under the site the end user is visiting. They are a very popular format because they are served in the end user’s browser after they close the website where the Popunder has been served, making them non-intrusive and user friendly. It is a large format ad, so it offers advertisers a large creative opportunity to appeal to end users for their offer, and also publishers can earn big revenues from the ad format. They are more eye-catching than other formats, truly capturing users’ attention and avoiding ‘banner blindness’. They are a rich media ad format so you can use a static image or MP4 video.
Tip! Use Video Creatives: Video works very well for online games offers because it is immersive, easy to engage with, and you can really tell a story with it, properly showcasing your service or product. Short video content is super popular especially with younger audiences, so test out different video creatives to see what works best: Product videos, mini interviews, stories featuring characters… Sky’s the limit!
TIP! Still test out static: MP4 video banner creatives allow you to show more about your offer compared to a static image, but a picture can also say 1,000 words, so test between static images and video images to see which is working better for you. Generally, a combination of both across campaigns is what tends to give better results.
Direct Links: Enhanced user experience for higher and better conversions
Direct links are simple links that, once clicked, take the end user directly onto your offer’s landing. There are two kinds of Direct Link ads:
#1 Text links: Text Links can be found in the plain text of a website, and they link back to your offer’s landing. This format promotes a great user experience because it perfectly merges with a website’s content, so it is completely non-intrusive. The end user will only click and get directed to your landing if they are truly interested in what you are offering, since they can read what it is on the text they are about to click. This leads to a higher rate of good quality leads, generating better and more conversions.
#2 Banners and Buttons: AdNation only selects high quality traffic sources for Banners and Buttons, with each one being hand-picked and verified by our account managers for quality. The Banners and Buttons are displayed on optimized placements within the Publisher’s site, offering a great user experience and a very visually compelling format for online games offers. In the examples below the Banner and Button images are Direct Link ad zones. If an end user clicks on them they will go directly to your offers landing page:
Tip! Enable relevant verticals: Because you can choose what verticals or categories to enable on your Text Links or Banners and Buttons, you are in charge of opening up or limiting the options that you will give to your advertisers. Make sure that you enable verticals that are relevant to your site’s content so that your audience will be interested in your ad zones’ offers.
Creative Tips to promote your Online Games offers with AdNation’s traffic sources
Here you have some extra creative and targeting tips to help you take your Online Games offers to the next level:
TIP! Create fun content featuring your game: Show funny or eye-catching bits of game play, customization and premium options, or extra unique features of the game, to showcase what kind of experience a user can expect.
TIP! Showcase the game’s characters: Introduce the different characters featured in the game. Show the character creation process, their most recognisable, funny catch phrases, their powers or statistics, or their interaction with other characters. You could also show an end user playing as one of the characters who is facing a multi-choice situation in the game, then asking the viewer directly “What would you do?” or “Who would you choose?” with the CTA to the game landing page or App store.
TIP! Social features: Highlight your online games offers chat and social features being used by multiple users. You could show conversations about the game, reactions to what is happening during the gameplay, or even portray it as if the characters are having conversations amongst each other in real life.
TIP! Reward system: Show specific scenarios where the user would get rewards, level-ups and free ‘premium’ features.
TIP! Bounce off the hype of popular mainstream games, TV shows and movies: For instance, if your online games offers are in a Game of Thrones style, you can play up on that fact, using creatives and typographies that imitate the style and even portraying the characters under a similar light. You can also play with recognisable slogans such as ‘Winter is Here’ with puns or adding your own twist to them. CAREFUL, though, literally copying these slogans, utilizing branded sentences, titles and characters is also copyright infringement!
Tip! Test out RON traffic sources: RON, or Run of Network site ad zones are less expensive to bid on compared to Premium sites, allowing you to continuously test out brand new traffic sources, as our RON network adds new Publishers everyday.
TIP! Retargeting: Making the most of our traffic source’s wide audiences and high variety of sites and ad formats, there’s plenty of flexibility and options to run retargeting campaigns to end users who have shown initial interest in your ads, but not yet converted, giving you great conversion possibilities.
TIP! Keyword targeting: With Keyword Targeting you can target end users by using keywords such as Games and Gaming when setting up campaigns. For instance, you could use Keyword insertion language distribution, which automatically translates the keyword insertion token into the following languages: English, French, German, Italian, Portuguese, Spanish, Japanese and Chinese depending on location.
Tip! Use Our Optimization Tools: AdNation provides a range of automation tools designed to free your time so that you can focus on other aspects of your business, such as The Bidder, Conversion tracking and Variations Optimization. Read all about them here.
For more information and Tips on advertising automation, visit our blog, or get in touch with the AdNation team!
