Are you looking to promote online Casino offers? Online Casino sites have become extremely popular over the last few years, growing to a multimillion dollar enterprise! Whether looking for some fun or hoping to win money, players from all over the world enjoy this form of entertainment. In fact, this vertical has grown so much that, according to Grand View research, the global online Casino market size was valued at $57.54 billion USD in 2021, and is expected to continue growing at a compound annual growth rate (CAGR) of 11.7% up until 2030. One of the main reasons why online Casino games have become that popular is because they are accessible on desktop, mobile and tablet devices, saving players the expense and time of going to a land-based Casino (Which is not always available in their GEOs), allowing them to enjoy several games of various types without physical limitations, and give them more increased chances of winning than offline options!
Are you looking to promote your Casino offer? Adnation offers two popular ad formats that will help you maximize revenues: Direct Link ads and Popunder ads!
Test out Adnation’s high performing Direct Link ads
Direct Link ads are simple links that take the end user directly onto your offer’s landing page with one single click. Because they are designed to merge with the content of a website, they are great to attract end users who are already actively browsing for specific content, which translates into more qualified clicks to your offer’s landing – A very direct way to promote online casino offers! So, matching with the right audience really boils down to targeting the right verticals when setting up your Direct Link campaigns. Adnation offers two kinds of Direct Link ads:
#1 Button and Banner links: We only offer high quality traffic sources for Banners and Buttons, which our account managers hand-pick and verify personally for you. The Banners and Buttons are displayed on optimized placements within a website, ensuring the best possible user experience, as well as a very eye-catching format for Casino games offers.
#2 Simple Text links: Text links blend in with the written content on a website and when the end user clicks on them they are led back directly to your offer’s landing. This unobtrusive format enhances user experience and ensures engaged clicks from genuinely interested audiences. By giving them a preview of what your offer has in it for them before they click, you generate high-quality leads that are more likely to convert into sales – Ideal for online Casino games promotions!
Tip! Choosing the matching vertical: As advised above, this ad format is already very well set to attract audience that is already on the hunt for specific content on a website – The secret of success is targeting the right verticals, so that when an end user comes across your Direct Link on a publisher website, it is exactly what they were looking for, so they will most likely click. For instance, if you are doing a Simple Text Link campaign for a Gambling offer that is Hollywood themed, you could bid for ad zones on VoD sites.
Promote your offers with Adnation’s Popunder ads
Popunder ads are a large format that appears hidden behind the main browser window, where they remain unnoticed until the end user closes or minimizes the window, and then the ad is displayed. This format is very eye-catching and doesn’t disrupt the user’s browsing experience, so it is ideal to promote online Casino offers.
Here are a couple of tips to make the most of Popunder ads to promote online Casino offers:
Tip! Mind the player types: Because Popunder ads will appear full screen right after the end user has been navigating their favorite sites, it offers a great opportunity to engage them with highly targeted content. Some users are into Casino games for the sheer excitement and fun of it, others simply seek to unwind and relax, and a third group seeks to socialize and engage with other players. This should inform not only the ad creatives and copy, but also the kind and theme of the game that should be advertised to each target.
Tip! Test out video against static: If you pick Popunder ads, you can choose whether to promote your offers with static or video creatives. Both formats have advantages: On the one hand, video is immersive, easy to engage with, and you can showcase your service or product in all depth of details whilst telling a compelling story. However, a static image will help you create a striking impact from the get-go (A single picture can say a thousand words!), completely capturing the user’s attention and compelling them to click on the ad – Test out both and see what works best for your Casino offer.
Expert tips to promote online Casino offers
Tip! Appeal to the big wins: When putting together online Casino games promotions, you need to think that a big percentage of Casino players are in it for the wins! Show scenarios where the end user would play the winning bet, get rewards, level-ups and free ‘premium’ features. It is also a good idea to use lots of imagery with coin machines and dollar bills. You could show winning testimonials from end users.
Tip! Gameplay and demos: End users want to see just how much fun and excitement they can get out of your game. To successfully promote online Casino offers, use bits of gameplay in different formats to tell the user a story: Videos showcasing slot-specific content, big win ‘loops’, or longer overviews of the app combined with flash wins and bonuses tend to be the winning horse!
Tip! Make it highly visual: Use creatives that feature highly visual, striking and colorful designs with lots of action to feature your game, but that are also representative of your Casino Site’s brand. In that sense, you could run A/B Testing campaigns to test out different style creatives featuring different aspects of your game to cater for all your audiences. Showcase the game’s croupier characters, in-game features, etc, with lots of sounds and text bubbles to bring out the action and excitement of the game.
Tip! Refresh your ads regularly: To Run Casino offers successfully, you need to keep your audience entertained, so pay special attention to your marketing and renew your ad creatives and copy regularly to retain interest. Also, if you add new features or skins to your game, make sure to always reflect them on your ad campaigns’ creatives!
Tip! Retarget: Retarget users that visited your landings but didn’t convert, by offering them extra free promotional tokens that can be used on your Casino site if they make a first time deposit now. This will increase registrations and boost conversions.
Tip! Seasonal online Casino games promotions and bonuses: Use special seasonal occasions to offer ad-hoc online Casino games promotions and bonuses, such as CyberMonday, BlackFriday, etc. Bonuses increase the level of excitement and encourage returning visitors to play more games at your Casino. Also, you could run special promotions and discounts, welcome bonuses and online Casino games promotions, as well as rewarding loyal players with some additional packages.
Tip! Keyword targeting: With Keyword Targeting you can target end users by using keywords such as Casino and Gambling when setting up campaigns. You could also use Keyword insertion language distribution, which automatically translates the Keyword insertion token into the following languages: English, French, German, Italian, Portuguese, Spanish, Japanese, or Chinese depending on GEO.
Tip! Use Adnation’s Conversion Tracking tool: Conversion Tracking allows you to see how end users have interacted with your campaigns. It measures the effect of specific data points during the ad campaign’s sales funnel and then analyzes the data. The generated data allows you to understand what specific data points triggered conversions.
Tip! Test out our optimization tools: Aside from Conversion Tracking, Adnation also provides a range of automation tools that help you free your time so that you can focus on other aspects of your business. Two of them are The Bidder and Variations Optimization.
Do you want more information about how to promote online Casino offers with Adnation’s traffic sources and ad formats? Visit our blog, or get in touch with the Adnation team!
