AdNation offers 3 different video ad formats for publiahers to monetize: In-Stream, Outstream and Video Slider. Video keyword targeting is especially useful for video ad formats because publishers tend to have lots of video content on their sites covering hundreds of different content genres. Keywords can then be used by an advertiser to target specific video content ad zones with relevant video ads.
Why is video keyword targeting useful?
If you are a publisher using Keywords related to specific content on your website pages and to video content, this will attract advertisers with specific products or video creatives related to the keywords you have added. Advertisers interested in your keywords will be more interested in the ad zone, because their ad will be more contextually interesting to the end user, the advertisers offer will get more qualified clicks which increases the CTR for the ad zone and will bring you a higher eCPM.
How to set up video keyword tags
Simply ad ‘tags’ within your video ad zone’s code. For example, suppose you have video that features funny comedy. This would be ideal for an advertiser who has a humorous ad creative or is pushing a website that sells online jokes and tricks.
To attract these ads you could insert into your video ad zone the tags ‘general’ to show the ad zone is open to all general types of ad creative and ‘humour’ to attract the aforementioned type of advertiser.
The parameter to use for video ad zones is tags.
Here are examples using ExoClick’s three video ad formats:
In-Stream Video VAST – Added &tags=‘general, humour’ (this can also be used for In-video Banner VAST ad zones)
Video Slider – Added tags=‘general, humour’
Outstream Video – Added data-tags=‘general, humour’
