The big question is always: how to get better performance from ad campaigns? It can be very challenging when it comes to campaign optimization. It raises many issues that you will need to make decisions on after collecting and analyzing campaign data. In fact, data is the key to online marketing and is essential to the success of any ad campaign.
Online marketing has evolved into a massive industry where competition is strong. Additionally, advertising costs have also increased, which has made it more difficult for affiliates to identify the winning campaigns. Big data enables you to create effective marketing strategies that will increase revenue growth and help you identify the most significant variables to decide which campaigns have the potential to generate the most revenue and margins.
How to get better performance from ad campaigns
Once your campaign has generated conversions and shown some profit, it’s time to check its performance. How to get better performance from ad campaigns is all down to the optimization process in order to boost those numbers. Let’s break it down into 5 campaign parts to make it easier to optimize for better perfomance:
Winning the right traffic
Ad formats and creatives
Landing Page/Website Content
Landing page testing
Offer/product
All five parts are important when it comes to optimization, and it is necessary to work with all these aspects together because each one of them works as a gear in the optimization process. Maybe you targeted the wrong audience, or maybe your landing page is not attractive enough to potential customers. Maybe you have done everything perfectly, but the product is no longer interesting to consumers. You will discover these insights when you analyze the generated data. Once you have identified where the problem is, you can determine what campaign optimization needs to be implemented, allowing you to focus on working to get higher revenues.
#1 Winning the right traffic
You need to win traffic from other advertisers to make sure your ad is displayed in the ad zone. The traffic source needs to be of decent quality, which means you need to target websites that contain quality content. Websites that provide a great end user experience with the right balance of ad formats and navigation around the content. The website’s audience should be the most relevant audience that is likely to be interested in your product or service. Take a deeper look at audience targeting. AdNation offers a large range of targeting features including GEO, Language, Device, OS, Browser, Mobile Carrier, IP Range, Site, Contextual, Keyword, Frequency Capping and Day-parting. When setting up your test campaign to generate data before you launch full campaigns it is recommended that you keep the targeting wide, to ensure you generate enough data. Also set up separate test campaigns for different devices, and for mobile set up separate campaigns for iOS and Android. It is recommended to test campaigns for at least a week (including weekends) and set a daily budget of around $50-$100.
Tip! Use our Bidder tool: It lets you reach your desired CPA for test and full campaigns, automatically block non-performing ad zones and win high performing ad zones. It works by automatically adjusting (up/down) your CPM/CPC bids according to your target CPAs and blacklists ad zones that haven’t converted when your maximum test budget is reached. For even further campaign optimization you can also create your own rules to block ad zones based on the rules you set for CTR, Click, Conversion or ROI. You can add as many rules as you like to fine tune the algorithm.
Tip! Use AdNation’s free Conversion Tracking tool to keep an eye on your ROI in real-time. There are many benefits to analyzing conversion tracking data, check out our blog post: 13 Benefits of Conversion Tracking.
Both of these tools are great assets and will guide you in how to get better performance from ad campaigns.
#2 Ad Formats and Creatives
Choosing the right ad formats and creatives can make all the difference in making the user’s click or not. Clicking is how to get better performance from your ad campaigns. So, in this step, you should check and test different creatives and examine if your creatives are appealing enough for your target. If the ad placement or ad format type is the right one. Video ads tend to generate a higher CTR than display ads such as banners, popunders are also a great choice because of their large size. Native is a great way to generate leads because this format is designed to look like the content of a website. Popunders are a large format that gives you plenty of creative space to entice the end user with your product. Popunders can be static images or videos, which are great for product demos of your product and can be very engaging. Direct links have the advantage of not needing a visual, but you need to incorporate the CTA into the text, or use the text more subtly within the content of an article. All of your creative choices that you will test against each other here are one of the keys to knowing how to get better performance from ad campaigns.
#3 Landing page/website content
So clicking helps you get better performance from your ad campaigns, because you have sparked the target consumers interest. However, it is the sales driven landing page or your product page that is the key to getting conversions. Quality content is one of the most important elements of any landing page or product page. This will help your leads convert and purchase. It’s particularly important to write your content according to the benefits of the product, what pain point can it fix for the end user. How much does it cost, rember to include any hidden fees or it will look dishonest. If it is a physical product, how quickly can the end user recieve it and at what cost. Generally, the types of content which drive conversions are:
- Blog posts to support the product uses and benefits.
- In depth product reviews, links to influecner videos on Youtube can be used as a free marketing tool for you.
- Testimonials from users can greatly help as each one discusses the particular need that the product met for them.
- Case studies, which are similar to testimonials, but go into greater depth about the product uses and benefits.
- Tutorials and guides can be useful because the end user gets insights on how to use the product and they can picture using it in their lives.
- Use lots of imagery of the product and people enjoying using it. Static images and videos can convery this for you.
#4 Landing Page testing
After a user has clicked on your ad a link takes them to your Landing Page, here you can explain more about your offer or product, but have you ever identified lots of clicks but few or no conversions? This is a clear sign that something is not working as well as it should be.
In order to get the best performance out of your campaigns, a great strategy is to have several landing pages or pre-landers for the same offer that is being promoted. You can do this by using the Landing Pages tab in the Campaigns tab. Here you can manage all these different URLs so that you can easily add them to campaigns and track their results.
Tip! Use AdNation’s landing page algorithms that work by automating the traffic sent to your landing pages. There are 3 different algorithms:
- Even Distribution: Traffic will spread evenly between the different landing pages. For example, if you have two landing pages, the traffic will split by half for each. If there are 3, each will receive 33% of the traffic.
- Fixed Share: Using fixed share you can define the exact percentage of traffic each landing page should receive.
- Automatic Optimization: The system will assign a bigger share of traffic based on its results. To use this option, you should have created a “Goal” first, which will be factored in when determining which landing page has the best results.
Again, an excellent free tool on AdNations’ platform, automation is a essential in online marketing today, which is how to get better performance from ad campaigns – automatically!
#5 Offer/Product
In the final stage, you should look to see if the offer by itself is good or not. Here, the main thing to do is check to see if you have set the campaign up correctly, so all the information is being tracked well. You can do this with AdNation’s Conversion Tracking tool, or any third party tool like Voluum, Cake, ThriveTracker, etc. Your conversion tracking data and campaign statistics can help you see what needs to be improved and optimized. Giving you detailed control of the numbers regarding how to get better performance from ad campaigns.
